Swiggy pilots premium grocery business with Handpicked
05 November 2024
Food and grocery delivery startup Swiggy has ventured into another grocery business called Handpicked, with a pilot launch in Bengaluru, according to sources and screenshots reviewed by ET.
Premium products, either imported or locally made, are listed on the platform.
These include Coca Cola’s Cherry Cola, which is available in markets like the United States, Kombucha made by local startups in Bengaluru and Methi Khakhra from Gujarat. Spreads and ready-to-cook meat across Italian, German and Mexican cuisine, are also included.
“The idea is to build a 'Nature's Basket' in the cloud,” a source said. “These are products that are extremely hard to find in local stores or on ecommerce channels.”
Food and grocery delivery startup Swiggy has ventured into another grocery business called Handpicked, with a pilot launch in Bengaluru, according to sources and screenshots reviewed by ET. Premium products, either imported or locally made, are listed on the platform. These include Coca Cola’s Cherry Cola, which is available in markets like the United States, Kombucha made by local startups in Bengaluru and Methi Khakhra from Gujarat. Spreads and ready-to-cook meat across Italian, German and Mexican cuisine, are also included. “The idea is to build a 'Nature's Basket' in the cloud,” a source said. “These are products that are extremely hard to find in local stores or on ecommerce channels.”
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