Swiggy rebrands morning grocery delivery service SuprDaily to ...
30 October 2024
Swiggy has rebranded its morning grocery delivery service SuprDaily to InsanelyGood, continuing the service in pilot mode in Bengaluru. InsanelyGood will offer more than 3,000 locally sourced and organic food items, including fruits and vegetables, grains, snacks, beverages, baby food, and kitchen essentials, according to a company executive in the know. The rebranded service will offer next-day delivery for a fee and do away with SuprDaily's subscription model. Orders placed before 11 pm will be fulfilled by 7 am the following day. It is not known if the firm's membership programme Swiggy One will apply to orders on InsanelyGood immediately.
"InsanelyGood by Swiggy offers customers fresh, authentic, and delicious groceries delivered to their doorstep the next morning. We are currently running a pilot program in Bangalore," said a Swiggy spokesperson, in response to YourStory's queries. The company did not disclose if the feature will be introduced in other cities in the future. InsanelyGood will have a wide variety of premium products and will cater to the weekly grocery needs of consumers, while Instamart serves daily needs, said the executive.
Swiggy has rebranded its morning grocery delivery service SuprDaily to InsanelyGood, continuing the service in pilot mode in Bengaluru. InsanelyGood will offer more than 3,000 locally sourced and organic food items, including fruits and vegetables, grains, snacks, beverages, baby food, and kitchen essentials, according to a company executive in the know. The rebranded service will offer next-day delivery for a fee and do away with SuprDaily's subscription model. Orders placed before 11 pm will be fulfilled by 7 am the following day. It is not known if the firm's membership programme Swiggy One will apply to orders on InsanelyGood immediately. "InsanelyGood by Swiggy offers customers fresh, authentic, and delicious groceries delivered to their doorstep the next morning. We are currently running a pilot program in Bangalore," said a Swiggy spokesperson, in response to YourStory's queries. The company did not disclose if the feature will be introduced in other cities in the future. InsanelyGood will have a wide variety of premium products and will cater to the weekly grocery needs of consumers, while Instamart serves daily needs, said the executive.
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