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Swiggy trails Zomato despite bigger discounts: Jefferies; Paytm's 75 ...
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Swiggy trails Zomato despite bigger discounts: Jefferies; Paytm's 75 ...
05 November 2024
Aggressive discounts aren’t a guarantee of success in online food delivery, it seems. According to a report published earlier today by brokerage firm Jefferies, Swiggy trailed Zomato on market share in the first half of 2022 despite offering bigger discounts than its arch rival. The report comes just a day after Prosus said Swiggy, its food-delivery business in India, recorded strong growth in the first half of the calendar year.
Aggressive discounts aren’t a guarantee of success in online food delivery, it seems. According to a report published earlier today by brokerage firm Jefferies, Swiggy trailed Zomato on market share in the first half of 2022 despite offering bigger discounts than its arch rival. The report comes just a day after Prosus said Swiggy, its food-delivery business in India, recorded strong growth in the first half of the calendar year.
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