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‘Swiggy’s new campaign is about connecting people’
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‘Swiggy’s new campaign is about connecting people’
05 November 2024
Saurabh Nath, Head of Brand Marketing, Swiggy, spoke to us about the brand's objective of going beyond just being a food-delivery app, and placing itself seamlessly in audiences' lives. Nath also spoke about pushing the envelope with Swiggfs 'Plate Date' - a YouTube property - rooted in an insight that food connects people.
Saurabh Nath, Head of Brand Marketing, Swiggy, spoke to us about the brand's objective of going beyond just being a food-delivery app, and placing itself seamlessly in audiences' lives. Nath also spoke about pushing the envelope with Swiggfs 'Plate Date' - a YouTube property - rooted in an insight that food connects people.
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