Tata eyes cost synergies post BigBasket deal | Mint
05 November 2024
Fast-moving consumer goods (FMCG) firm Tata Consumer Products Ltd (TCPL) will work “very closely” with BigBasket, an e-commerce platform that was recently acquired by the Tata Group, to drive synergies in terms of costs and topline, according to the company’s managing director and chief executive officer, Sunil D’Souza. “So we have aligned partners. It is very easy to partner with a group company especially when you have a common vision of where you want to be whether it’s on the e-commerce side or the FMCG space,” said D’Souza.
“A very close partnership and driving win-win synergies is going to be the key,” he added. The firm, which has more than doubled the sales contribution from e-commerce channel to around 6% for domestic market last fiscal, is also focusing on enhancing its direct-to-consumer channel (D2C) approach of selected coffee brands and their specific websites.
Fast-moving consumer goods (FMCG) firm Tata Consumer Products Ltd (TCPL) will work “very closely” with BigBasket, an e-commerce platform that was recently acquired by the Tata Group, to drive synergies in terms of costs and topline, according to the company’s managing director and chief executive officer, Sunil D’Souza. “So we have aligned partners. It is very easy to partner with a group company especially when you have a common vision of where you want to be whether it’s on the e-commerce side or the FMCG space,” said D’Souza. “A very close partnership and driving win-win synergies is going to be the key,” he added. The firm, which has more than doubled the sales contribution from e-commerce channel to around 6% for domestic market last fiscal, is also focusing on enhancing its direct-to-consumer channel (D2C) approach of selected coffee brands and their specific websites.
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