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With $11 Mn Funding, FreshToHome Ready To Add Mega Fish Farms, Organic Vegetables To Its Basket
  • With $11 Mn Funding, FreshToHome Ready To Add Mega Fish Farms, Organic Vegetables To Its Basket

    27 May 2019

    Shan Kadavil, CEO of FreshToHome, a Bengaluru-based online marketplace for perishable goods like fish, poultry, mutton, steaks, and fillet, is looking to change this. A serial entrepreneur and ex-Zynga CEO, Kadavil aims to bring artificial intelligence (AI) and internet of things (IoT) into the cold chain, food safety and sourcing processes. The idea is to make last mile delivery of perishables safe, and storage chemical-free at an affordable cost.

    Founded in 2015 by Kadavil and Mathew Joseph along with a team of key people from Zynga, the company is backed by angel investors such as Rajan Anandan, Mark Pincus, David Krane, among others.

    In November 2018, the company closed its Series A funding round of $11 Mn led by CE Ventures with participation from Das Capital, Kortschak Investments, TTCER Partners, Al-Nasser Holdings, M&S Partners, Al-Nasser Holdings & Abdul Azeez Al-Ghurair from UAE, PLB other Asia and Valley-based Investors.

    Currently operational in Bengaluru, Delhi/ NCR, Kerala, Chennai and Dubai, it now plans to expand its operations in all Tier 1 cities of India including Mumbai, Hyderabad and Pune. FreshToHome.com is also using the funding to further strengthen the sourcing supply chain by extending its patent-pending sourcing technology to fisherman and farmers across India.

    Tushar Singhvi, Director, CE Ventures says, “FreshToHome is not only trying to streamline the industry, they’re also using technology to revolutionize the way the industry functions. It is a very robust model and a sustainable mission, and we are extremely proud to back Shan and his team on this journey.”

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