YouGov: Swiggy made the biggest upticks in Ad Awareness during ...
30 October 2024
The Indian Premier League (IPL) is one of the most followed domestic leagues in the world within its home market.
According to data from YouGov Global Fan Profiles, two-thirds of urban Indians describe the IPL as one of their top interests or say that they are somewhat interested in it (67 per cent). For reference, this is markedly higher than the share of fans of the Premier League in the UK (30 per cent), NFL fans in the US (39 per cent) or the La Liga in Spain (50 per cent).
Given India’s newly acquired status as the world’s most populated country, this automatically makes the IPL one of the most followed leagues globally even without having to consider its overseas popularity. That means the event is a hotspot for sponsorships by brands operating in the Indian market. Ahead of the 2023 season, we take a quick look at the brands that made a splash in Ad Awareness scores among IPL fans during the 2022 edition.
YouGov BrandIndex Ad Awareness scores refer to the percentage of people who say they have seen an advert for a particular brand in the prior two weeks.
The Indian Premier League (IPL) is one of the most followed domestic leagues in the world within its home market. According to data from YouGov Global Fan Profiles, two-thirds of urban Indians describe the IPL as one of their top interests or say that they are somewhat interested in it (67 per cent). For reference, this is markedly higher than the share of fans of the Premier League in the UK (30 per cent), NFL fans in the US (39 per cent) or the La Liga in Spain (50 per cent). Given India’s newly acquired status as the world’s most populated country, this automatically makes the IPL one of the most followed leagues globally even without having to consider its overseas popularity. That means the event is a hotspot for sponsorships by brands operating in the Indian market. Ahead of the 2023 season, we take a quick look at the brands that made a splash in Ad Awareness scores among IPL fans during the 2022 edition. YouGov BrandIndex Ad Awareness scores refer to the percentage of people who say they have seen an advert for a particular brand in the prior two weeks.
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