08 October 2024
Zepto launched a social media campaign to celebrate World Music Day by introducing a 10-min playlist that pieced together individual song names that read: Reaching You In 10 Minutes, What’s more? The most known way to wait for any online order is by constantly staring at our phones, but Zepto combined this with music. Once the brand shared it on their Instagram, various young artists and influencers, such as Munawar Faruqui (5.3M followers), Anuv Jain (732 K followers), Ambika Nayak (180K followers), Lost Stories (126K followers), Kabeer Kathpalia aka Oaff (35K followers), Yashraj (54.8K followers) and Savera (4K followers), and more artist hopped on to the trend and shared their 10-Min playlists.
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