Zepto's Amritansu Nanda on delivering the right marketing strategy ...
16 October 2024
The Quick Commerce segment is a rapidly growing industry. Zepto, a quick commerce app launched in 2021 by Aadit Palicha and Kaivalya Vohra, entered the Q-commerce segment by offering 10-minute delivery and a convenient shopping experience.
The brand has grown at a rapid rate in a short span of time by adopting the dark store method and expanding their footprint in cities across the nation, including Bangalore, Chennai, Delhi, Ghaziabad, Noida, Gurgaon, Hyderabad, Kolkata, Pune, and Mumbai.
This space is projected to reach US$1,408.00 million in 2023 and is largely divided between Zepto, Zomato’s Blinkit, Swiggy’s Instamart, Dunzo, BB Now, and more.
The Quick Commerce segment is a rapidly growing industry. Zepto, a quick commerce app launched in 2021 by Aadit Palicha and Kaivalya Vohra, entered the Q-commerce segment by offering 10-minute delivery and a convenient shopping experience. The brand has grown at a rapid rate in a short span of time by adopting the dark store method and expanding their footprint in cities across the nation, including Bangalore, Chennai, Delhi, Ghaziabad, Noida, Gurgaon, Hyderabad, Kolkata, Pune, and Mumbai. This space is projected to reach US$1,408.00 million in 2023 and is largely divided between Zepto, Zomato’s Blinkit, Swiggy’s Instamart, Dunzo, BB Now, and more.
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