Zepto,the quick commerce company, debuts its farmer engagement
18 October 2024
During an event held in Manchar, Pune, the company declared its plans to onboard over 300 farmers in Maharashtra onto the Zepto Bloom app.
According to Vinay Dhanani, the Chief Operating Officer of Zepto, there has been a significant increase in demand for fruits and vegetables among their customers. Over 50% of Zepto’s orders consist of fresh fruits and vegetables, making it one of the most thriving categories for the company, accounting for almost a third of its revenue. This information was shared with Business Standard.
The Zepto Bloom app aims to digitize various processes, including sowing and selling, to aid farmers who sell on the platform in streamlining their operations and increasing their yields. According to Srinibas Swain, Senior Vice President and Business Head for Zepto’s Fresh Category, the app is designed to meet the needs of farmers by allowing them to monitor their crop cycle and receive payment for their produce.
During an event held in Manchar, Pune, the company declared its plans to onboard over 300 farmers in Maharashtra onto the Zepto Bloom app. According to Vinay Dhanani, the Chief Operating Officer of Zepto, there has been a significant increase in demand for fruits and vegetables among their customers. Over 50% of Zepto’s orders consist of fresh fruits and vegetables, making it one of the most thriving categories for the company, accounting for almost a third of its revenue. This information was shared with Business Standard. The Zepto Bloom app aims to digitize various processes, including sowing and selling, to aid farmers who sell on the platform in streamlining their operations and increasing their yields. According to Srinibas Swain, Senior Vice President and Business Head for Zepto’s Fresh Category, the app is designed to meet the needs of farmers by allowing them to monitor their crop cycle and receive payment for their produce.
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