Zomato and Swiggy's IPL Impact: Meager 7% Growth in Food ...
24 October 2024
A recent report from consulting firm Redseer revealed that online food-delivery companies witnessed a moderate 7% growth in their business during the recently concluded Indian Premier League (IPL) 2023. The growth was attributed to their cautious approach towards marketing campaigns and advertisements, resulting in limited expenditure. Due to the focus on attaining profitability, online food delivery platforms such as Zomato and Swiggy reduced their marketing expenditures during the latest edition of the IPL, according to the report. This approach aligns with the overall trend among consumer internet companies to prioritize cost efficiency and profitability over aggressive marketing strategies. According to the Redseer report, instead of relying on extravagant and attention-grabbing advertisements, food delivery companies adopted subtle and understated strategies, leading to a 7% increase in their business. The report highlights the effectiveness of these more subdued approaches in driving growth for these platforms during the IPL.
A recent report from consulting firm Redseer revealed that online food-delivery companies witnessed a moderate 7% growth in their business during the recently concluded Indian Premier League (IPL) 2023. The growth was attributed to their cautious approach towards marketing campaigns and advertisements, resulting in limited expenditure. Due to the focus on attaining profitability, online food delivery platforms such as Zomato and Swiggy reduced their marketing expenditures during the latest edition of the IPL, according to the report. This approach aligns with the overall trend among consumer internet companies to prioritize cost efficiency and profitability over aggressive marketing strategies. According to the Redseer report, instead of relying on extravagant and attention-grabbing advertisements, food delivery companies adopted subtle and understated strategies, leading to a 7% increase in their business. The report highlights the effectiveness of these more subdued approaches in driving growth for these platforms during the IPL.
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