Zomato Has Zoomed Ahead Of Swiggy In The Food Ordering Race
24 October 2024
Food ordering in India is widely thought to be a duopoly, but there are movements within this duopoly all the same.
Zomato has zoomed ahead of Swiggy in terms of marketshare in the food ordering segment, a report by JM Financial says. As per the report, in 2022, Zomato had a 55 percent share of the food ordering market, while Swiggy had 45 percent. This is a complete turnaround from 2018, when Swiggy had a 61 percent market share and Zomato’s market share was just 39 percent. This means that Swiggy has squandered the head start it had on Zomato in the food delivery space. Swiggy had started its food delivery operations in 2014, but Zomato, which had been founded all the way back in 2008, at that time only listed menus of restaurants. Zomato entered the food delivery game a year after Swiggy in 2015.
Food ordering in India is widely thought to be a duopoly, but there are movements within this duopoly all the same. Zomato has zoomed ahead of Swiggy in terms of marketshare in the food ordering segment, a report by JM Financial says. As per the report, in 2022, Zomato had a 55 percent share of the food ordering market, while Swiggy had 45 percent. This is a complete turnaround from 2018, when Swiggy had a 61 percent market share and Zomato’s market share was just 39 percent. This means that Swiggy has squandered the head start it had on Zomato in the food delivery space. Swiggy had started its food delivery operations in 2014, but Zomato, which had been founded all the way back in 2008, at that time only listed menus of restaurants. Zomato entered the food delivery game a year after Swiggy in 2015.
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