Lifestyle retail chain.

Bazar India Essentials

In this research report, you will get a complete analysis of (Mayasheel Retail) Bazar India Pre IPO

- Bazar India IPO Details
- Bazar India Upcoming IPO Details
- Expected Bazar India IPO Date
- Expected Price Band
- Management Details (Ownership)
- Business Model
- Key Ratios
- Peer Comparisons
- Complete financial reports (Profit and Loss Statements, Balance Sheets, Results, Growth, Valuations, Funding Rounds)
- Latest News (Articles and Videos)
- Upcoming and Past Events Details
- Rating and recommendations for the Company's shares (Whether to Buy/Sell/Hold)

- Bazar India Share Price (Latest in Pre IPO Market)

Complete analysis of Bazar India (MAYASHEEL RETAIL INDIA LIMITED)



Face Value


Total Share


Total Income

₹174.84 Cr

Profit After Tax

₹9.58 Cr





Market Capitalisation

₹202.50 Cr

Enterprise Value

₹216.96 Cr

Book Value


Intrinsic Value


Earnings Yield

4.01 %


Consumer Discretionary


Retail Department Stores


Start up Funding

Cashflow - Operations

₹3.86 Cr

Cashflow - Financing

-₹3.61 Cr

Bazar India Growth

Compounded Sales Growth

  • -11.57%

    1 Year

  • -18.89%

    4 Year

  • 81.95%

    7 Year

Pro Only

Compounded Profit Growth

  • 408.75%

    1 Year

  • 10.60%

    4 Year

  • 91.88%

    7 Year

Pro Only

Return On Equity

  • 51.84%


  • -26.23%


  • 16.37%


Pro Only

About Bazar India

  • Bazar India (MAYASHEEL RETAIL INDIA LIMITED) is an Indian Retail Company delivering a content-led, lifestyle retail experience to consumers.
  • Mayasheel Retail India Limited (“Company”) was initially incorporated under the name Mayasheel Retail LLP (“LLP”) on the 07th day of January, 2015 with the objective of providing merchandise to the masses at an affordable price in India. On the 04th day of May 2018, the LLP got converted into a public limited company and was named M/s. Mayasheel Retail India Limited. 
  • Bazar India has a PAN India presence with 55+ stores in 51 cities and in 13 states with revenue per store of Rs. 6 Cr, establishing a monopoly in tier 3 cities where mall-type spaces are scarce but their demand is growing exponentially.
  • “Bazar India” is unique in the sense as the retail chain offers a wide range of Apparel and General Merchandise with reasonably priced, making it not only affordable, but also the latest fashion making it a destination of choice of “under-serviced” India.
  • In addition, the company has a strong hold in Northeast India, making it the top brand of value segment. Its retail outlets offer Home Furnishing, Household goods and apparel. 
  • Bazar India operates as "One Stop Shop", catering to the complete fashion needs of the entire family at most affordable prices which can be identified from their motto "Fashion ke saath bachat bhi".
  • The key clientele of the company are lower middle and middle class people in tier 2 and tier 3 cities. Its headquarters are located at Plot No. 88, Near Sonic ZF, Sector-35, Begumpur Khatola, Gurgaon-122008
  • The company is planning and making efforts to make a presence in other parts of India as well, like in the states of Uttar Pradesh, Bihar, Jharkhand, Orissa and also in South India.

  • Bazar India IPO Details

Bazar India is in plans to launch its IPO on NSE and BSE within the next 3-4 years.

  • Bazar India Merger & Acquisition


  • The company does not have any joint ventures and has not performed any mergers so far. 


  • The company does not have any associate companies. 
  • Bazar India Subsidiaries

The company has no joint ventures/subsidiaries.

Bazar India Business Model

  • The company primary operates its business through retail outlets in the name and style of “Bazar India”. Bazar India is a rapidly-emerging pan-India retail chain offering a wide range of Apparel and General Merchandise with reasonably priced in under penetrated Tier II and Tier III Cities in India.
  • Bazar India motto "Fashion ke saath bachat bhi" can be truly identified from their range and the value of product portfolio they maintain all across their stores.
  • Bazar India operates as "One Stop Shop", caters to the complete fashion needs of the entire family at most affordable prices.
  • Bazar India Revenue Segmentation

  • Ladies' wear
  • Kids Wear
  • Other
  • Men's wear
  • Bazar India Product & Services

  • Apparel and accessories
  • Footwears
  • Home furnishing
  • Household Goods
  • General Merchandise
  • Bazar India Assets

Assets as on 31st March 2022

AssetsAmount (in ₹ Cr.)
Property, Plant, and Equipment
Loans and Advances14.1

  • Bazar India Industry Overview

Industry Statistics

  • India’s textile sector is one of the oldest industries in the Indian economy, dating back several centuries. The industry is extremely varied, with hand-spun and hand-woven textiles sectors at one end of the spectrum, while the capital-intensive sophisticated mills' sector on the other end. The decentralized power looms/ hosiery and knitting sector forms the largest component in the textiles sector. India’s textiles industry has the capacity to produce a wide variety of products suitable for different market segments, both within India and across the world.
  • In the last ten years, India's retail market has undergone significant transformation and growth. It has emerged as one of the most dynamic and fast-paced industries due to the entry of several new players. It accounts for over 10% of the country’s gross domestic product (GDP) and around 8% of the employment in 2022. India is the world’s fifth-largest global destination in the retail space.
  • India’s retail market is expected to be $836 billion in 2022 and this trading sector attracted US$ 4.11 billion FDIs between April 2000-June 2022. 


  • The Indian apparel retail market is expected to reach $93 billion by the end of 2023 and $108 billion by 2026, expanding at a CAGR of 4.96%, with jewelry and watches (29 percent), food and grocery (26 percent), and apparel and accessories (20 percent) contributing the most. These categories will continue to be important in the future, and organized penetration within these categories is expected to rise the fastest.
  • The apparel retail landscape in India is divided into organized and unorganized sectors. In India, the unorganized retail sector dominates, with the organized retail sector being much smaller. It is estimated that over 90% of retail in India is done through the unorganized channel, but for some time there has been an increasing demand for organized retail stores, which are fewer in numbers, especially in tier2 and tier 3 cities and therefore the organized retail sector has enormous growth potential
  • The size of the fashion market in India was ₹5,838 billion in 2019. It declined by 35% in 2020 during the first COVID-19 wave, driven by the reduction in discretionary spending and disruption in supply chain due to the lockdown. The Fashion Market in India is projected to recover strongly. Apparel is projected to continue driving approximately 73% of the market in 2025.

Future Prospects

  • The retail industry in India is in the midst of a paradigm shift, transitioning from an unorganized sector to an organized venture. Small enterprises are working towards the formalization of their companies for better growth prospects.
  • The retail industry in India is expected to grow at a 9% annual rate between 2022 and 2030, rising from $836 billion in 2022 to $1,193 billion by 2026 and more than $1.7 trillion by 2030, with an 81.5% contribution from traditional retail in 2022. Organized brick-and-mortar retail makes up 12% of the overall retail market.
  • According to estimates, organized apparel and accessories will account for 40% of the retail market in India by 2025, up from 25% in 2018.
  • Between FY 2022 and FY 2025, the online channel and the organised channel in India are expected to grow at a CAGR of 29 percent and 19 percent, respectively.

Government Initiatives

  • The government approved the PLI scheme for textile products in April 2022 with an approved financial outlay of Rs. 10,683 crore (US$ 1.37 billion) over a five-year period to strengthen India's manufacturing capabilities and exports.
  • The ministry of MSME announced the inclusion of retail and wholesale trades as MSMEs. Retail and wholesale trade will now get the benefit of priority sector lending under the RBI guidelines.
  • The Government of India has allowed 100% FDI in online retail of goods and services via the automatic route, providing clarity on the existing businesses of Indian E-commerce companies.

Bazar India Strengths

  • Company is able to generate 6cr worth of sales from each store, creating a monopoly in tier 3 cities where the mall-type spaces are fewer in number but their demand has been increasing exponentially.
  • About 79.69% of MRIL is owned by its promoters which they obtained through individual investments, demonstrating their optimism and commitment towards the company and its operations.
  • Bazaar India is creating a well-organized retail ecosystem through a strategic alliance with multiple brands such as Columbus, etc. It is also in talks with brands such as Vivo, Oppo, and Realme to sell their mobile electronics through its retail store network.
  • The majority of Bazar India's revenue comes from men's clothing which has the biggest market share when compared to children's and women's clothing, indicating that Bazar India is following the market trend and is expected to generate more income in the future as the industry matures.
  • Bazar India's target clients are the middle and lower middle classes, which make up the majority of India's population, providing the possibility to meet the needs of the majority of the population. According to the India census 2019, India's middle class population is 600 mn.
  • It operates in retail stores, giving them an advantage in terms of brand knowledge and trust, among consumers.

Bazar India Shortcomings

  • Bazar India is primarily concentrated in Northeast India, which has a low population density and hence less prospects for brand awareness. The absence of presence in Tier 1 cities might actually help sell products at a reasonable profit if demand is high enough.
  • Bazar India gets the majority of its raw materials from North East India, which is okay, but they may improve by getting raw materials from all around India, providing them a competitive advantage over input costs.
  • Bazar India has no online sales funnel. Most people would like to order apparel to be delivered to their home, which the company can monetize.
  • The company's website has to be improved because it just displays the categories, not the various things they sell, preventing them from using digital modes to promote their website and brand awareness.

Bazar India Opportunities

  • Fashion & Accessories and Footwear has always been the biggest order volume contributor to the overall e-commerce industry. These segments took a massive hit during the pandemic, as consumers were homebound. As life returns to normal, Fashion & Accessories, and Footwear report a strong order volume growth of 59.7% and 67.8% respectively. This presents a strong opportunity for the company to enter and profit from the e-commerce segment where the demand has risen significantly after the pandemic.
  • The development of new technologies to support the production and delivery processes of products and services can be used to integrate innovation into business operations. Advanced technology integration can reduce costs, improve efficiency, and lead to the rapid adoption of innovative products.
  • Social media growth can help Bazar India reduce the cost of entering a new market and reach customers on a significantly lower marketing budget. It can also lead to crowd-sourcing various services and consumer-oriented marketing based on the data and purchase behavior.
  • A rise in the customers’ disposable income and an increase in the affluent customer base can be taken as an opportunity to introduce more high-end products.
  • The decrease in average household size, combined with rising urbanisation and disposable income, will result in a greater number of household units predisposed to discretionary spending.

Bazar India Threats

  • The fashion retail market is a fragmented market with the presence of various major and smaller players in the market. The market in the developing regions has a strong unorganized market offering a wide array of products. The outspread distribution network of global brands has an influence in the international markets but faces a steep competition at the hands of local manufacturers with respect to regional fashion preferences and prices.
  • Customers now a days are always in a search of innovative products and technique. Innovation will always work as an extra burden on the pocket of consumer, be either in product, place, promotion and even price.
  • Bazar India operates in an industry where there is a culture of sticky prices this can lead to inability to increase prices that its premium prices deserve.
Bazar India Rating


    Strong Buy

  • Bazar India Detail Info

Industry Statistics


Registered In


last Updated


Registered Date


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Reg Office: Plot No. 88, Sector 35, Begampur Khatola, Gurugram, Haryana - 122004

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