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Strong Buy

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Strong Buy

Business Type

Traditional Business

Discover and get a complete analysis on Bazar India Pre IPO - Management, Business Model, Financials, Growth, Valuations, Funding Rounds, News and get latest updates on Bazar India Financial Statements.



Face Value


Total Share


Total Income

₹187.45 Cr

Profit After Tax

₹1.88 Cr







Market Capitalisation

₹200.00 Cr

Enterprise Value

₹216.93 Cr

Book Value


Intrinsic Value


Earnings Yield

0.94 %


Consumer Discretionary


Retail Department Stores


Growth Phase

Cashflow - Operations

₹3.76 Cr

Cashflow - Financing

-₹7.00 Cr

Bazar India Growth

Compounded Sales Growth

  • -48.01%

    1 Year

  • -21.14%

    3 Year

  • 11.11%

    5 Year

Pro Only

Compounded Profit Growth

  • NA

    1 Year

  • -33.05%

    3 Year

  • 31.80%

    5 Year

Pro Only

Return On Equity

  • 30.11%

    1 Year

  • 29.66%

    3 Year

  • 15.49%

    4 Year

Pro Only

About Bazar India

  • Bazar India (MAYASHEEL RETAIL INDIA LIMITED) is an Indian Retail Company delivering a content-led, lifestyle retail experience to consumers.
  • Mayasheel Retail India Limited (“Company”) was initially incorporate under the name Mayasheel Retail LLP (“LLP”) on the 07th day of January, 2015 with an objective of providing merchandise to masses at affordable price in India. On the 04th day of May, 2018, the LLP got converted into public limited company and was named as M/s. Mayasheel Retail India Limited. 
  • Bazar India have PAN India presence with 55 stores in 51 cities and in 13 states as of March 31, 2021. 
  • “Bazar India” is unique in its sense as the retail chain offers a wide range of Apparel and General Merchandise with reasonably priced, making it not only affordable, but also latest fashion making it a destination of choice of “under-serviced” India.
  • In addition, the company has strong hold in Northeast India, making it the top brand of value segment. Its retail outlets offer Home Furnishing, Household goods and apparels. 
  • Bazar India operates as "One Stop Shop", caters to the complete fashion needs of the entire family at most affordable prices which can identified from their motto "Fashion ke saath bachat bhi".
  • The key cliental of the company are lower middle and middle class people in tier 2 and tier 3 cities.
  • The company is planning and making efforts to make the presence in other parts of India as well, like in the states of Uttar Pradesh, Bihar, Jharkhand, Orissa and also in South India.

  • Bazar India IPO Details

Currently, Company has no plan to raise funding through IPO

  • Bazar India Funding

Funded By Funding Amount Date of Investment Funding Round Fund Name
HNIs ₹ 25 Cr 31 Dec 2021 Series A -
  • Bazar India Subsidiaries

The company has no joint ventures/subsidiaries.

Bazar India Business Model

  • The company primary operates its business through retail outlets in the name and style of “Bazar India”. Bazar India is a rapidly-emerging pan-India retail chain offering a wide range of Apparel and General Merchandise with reasonably priced in under penetrated Tier II and Tier III Cities in India.
  • Bazar India motto "Fashion ke saath bachat bhi" can be truly identified from their range and the value of product portfolio they maintain all across their stores.
  • Bazar India operates as "One Stop Shop", caters to the complete fashion needs of the entire family at most affordable prices.
  • Bazar India Revenue Segmentation

  • Kids Wear
  • Ladies' wear
  • Men's wear
  • Other
  • Bazar India Product & Services

  • Home furnishing
  • Household Goods
  • Apparels
  • Bazar India Assets

Tangible Assets as on 31st March 2021 (Amount in Rs. Cr)

Furniture & Fixture5.78
Electrical Fitting3.26

Intangible Assets as on 31st March 2021 (Amount in Rs. Cr)

Computer Softwares1.64
  • Bazar India Industry Overview

Industry Statistics

  • India’s textiles sector is one of the oldest industries in the Indian economy, dating back to several centuries. The industry is extremely varied, with hand-spun and hand-woven textiles sectors at one end of the spectrum, while the capital-intensive sophisticated mills sector on the other end. The decentralized power looms/ hosiery and knitting sector forms the largest component in the textiles sector. India’s textiles industry has a capacity to produce wide variety of products suitable for different market segments, both within India and across the world.
  • Indian retail industry has emerged as one of the most dynamic and fast-paced industries due to the entry of several new players. It accounts for over 10% of the country’s gross domestic product (GDP) and around 8% of the employment in 2021. India is the world’s fifth-largest global destination in the retail space.
  • The discretionary portion of the retail market was sized at ₹21 trillion in 2019. Fashion and BPC combined, accounted for 35% of the discretionary retail space in India in 2020.
  • The unorganised retail market is poised to grow to over US$1 trillion over this period, making it amongst the most attractive consumer sector opportunities across the world.
  • In the financial year 2020 the domestic textile and apparel market size in India continued to grow, reaching a total of 106 billion US dollars with apparel making up 78 billion US dollars of the total.
  • The size of the fashion market in India was ₹5,838 billion in 2019. It declined by 35% in 2020 during the first COVID-19 wave, driven by the reduction in discretionary spending and disruption in supply chain due to the lockdown. The Fashion Market in India is projected to recover strongly. Apparel is projected to continue driving approximately 73% of the market in 2025.

Future Prospects

  • The retail industry in India is in the midst of a paradigm shift, transitioning from an unorganised sector to an organised venture. Small enterprises are working towards the formalisation of their companies for better growth prospects.
  • India’s retail market is estimated at $822 billion in FY 2019–20 and is expected to grow at a CAGR of 10% over the next five years to reach $1,315 billion by FY 2024–25.
  • According to estimates, organised apparel and accessories will account for 40% of the retail market in India by 2025, up from 25% in 2018.
  • Shirts had the highest market size of over 419 billion Indian rupees in the men's apparel market across the country in 2018. Trousers and denim are the other major categories with a market value of over 339 billion rupees and over 250 billion rupees in the apparel market in that year. The men's wear market was estimated to have a CAGR of 7.6 percent between 2018 and 2028.

Government Initiatives

  • The ministry of MSME announced the inclusion of retail and wholesale trades as MSMEs. Retail and wholesale trade will now get the benefit of priority sector lending under the RBI guidelines.
  • The government of India has allowed 100% FDI in online retail of goods and services through the automatic route, thereby providing clarity on the existing businesses of e-commerce companies operating in India.

Bazar India Strengths

  • The majority of Bazar India's revenue comes from men's clothing which has the biggest market share when compared to children's and women's clothing, indicating that Bazar India is following the market trend and is expected to generate more income in the future as the industry matures.
  • Bazar India's target clients are the middle and lower middle classes, which make up the majority of India's population, providing the possibility to meet the needs of the majority of the population. According to India census 2019, India's middle class population is 600 mn.
  • It operates in retail stores, giving them an advantage in terms of brand knowledge and trust, among consumers.

Bazar India Shortcomings

  • Bazar India is primarily concentrated in Northeast India, which has a low population density and hence less prospects for brand awareness. The absence of presence in Tier 1 cities might actually help sell products at a reasonable profit if demand is high enough.
  • Bazar India gets the majority of its raw materials from North East India, which is okay, but they may improve by getting raw materials from all around India, providing them a competitive advantage over input costs.
  • Bazar India has no online sales funnel. Most people would like to order apparel to be delivered to their home, which the company can monetize.
  • The company's website has to be improved because it just displays the categories, not the various things they sell, preventing them from using digital modes to promote their website and brand awareness.

Bazar India Opportunities

  • Changing Trends: The changing needs, tastes, and preferences of customers can be an opportunity if the company has good market knowledge.
  • Technology: The development of new technologies to support the production and delivery processes of products and services can be used to integrate innovation into business operations. Advanced technology integration can reduce costs, improve efficiency, and lead to the rapid adoption of innovative products.
  • Social media growth can help Bazar India reduce the cost of entering a new market and reach customers on a significantly lower marketing budget. It can also lead to crowd sourcing various services and consumer-oriented marketing based on the data and purchase behaviour.
  • Consumer: A rise in the customers’ disposable income and an increase in the affluent customer base can be taken as an opportunity to introduce more high-end products.
  • A decrease in interest rates makes it easier for businesses to raise funds and finance themselves at a lower cost.

Bazar India Threats

  • Competitors - The fashion retail market is a fragmented market with the presence of various major and smaller players in the market. The market in the developing regions has a strong unorganized market offering a wide array of products. The outspread distribution network of global brands has an influence in the international markets but faces a steep competition at the hands of local manufacturers with respect to regional fashion preferences and prices.
  • Innovation - Customers now a days are always in a search of innovative products and technique. Innovation will always work as an extra burden on the pocket of consumer, be either in product, place, promotion and even price.
  • Bazar India operates in an industry where there is a culture of sticky prices this can lead to inability to increase prices that its premium prices deserve.
Bazar India Rating


    Strong Buy

  • Bazar India Detail Info

Industry Statistics


Registered In


last Updated


Registered Date


Planify Ticker


Reg Office: Plot No. 88, Sector 35, Begampur Khatola, Gurugram, Haryana - 122004

Website: http://www.bazarindia.co.in/