Imagine Marketing Limited, often known as boAt, is an unlisted public company founded on November 1, 2013. It is a public limited corporation, headquarters in Mumbai, Maharashtra. It has a paid-up capital of INR 20.47 crore and an authorized share capital of INR 26.54 crore. It is the parent company of boAt, they filed a DRHP with SEBI on 26 January 2022 for an IPO of Rs. 2,000 crores. Currently, the company's shares are being traded in the unlisted shares market, shares named as BoAt Unlisted Shares. This IPO offer includes a 900 crore fresh issue of equity shares and a Rs. 1,100 crore offer for sale, as detailed in the DRHP. In addition, the business intends to collect Rs. 180 crores through a pre-IPO placement. So far, the business is awaiting SEBI permission before launching its initial public offering (IPO) in the market. The objectives behind the Boat IPO are:
- Increase your visibility by participating in a variety of lifestyle categories.
- To continue investing and propel the brand forward.
- Expand marketing ability to reach a larger consumer base.
- Develop strong design, R&D, and technical capabilities.
Profit After Tax
Home Electronics & Appliance
Cashflow - Operations
Cashflow - Financing
Compounded Sales Growth
Compounded Profit Growth
Return On Equity
|Funded By||Funding Amount||Date of Investment||Funding Round|
|Qualcomm Ventures||$ 6.60 M||Apr 2021||Series B|
|Warburg Pincus||$ 100 M||Jan 2021||Series B|
|South Lake Investment||$ 59.70 M||Dec 2020||Series B|
|InnoVen Capital||$ 3.40 M||Sep 2020||Debt|
|Innoven Capital India Private Limited||₹ 160 M||26 Jul 2019||Venture|
|BAC Acquisitions Private Limited||₹ 200 M||17 Jul 2019||Venture|
|Fireside Ventures||₹ 60 M||May 2018||Seed|
The product portfolio of the company includes different products under different brands such as:
|Boat||Audio, wearables and mobile accessories|
|Red Gear||Gaming accessories|
|Defy||Audio and wearables|
|Tagg||Audio and wearables|
Assets as on 30 September 2021:
|Assets||Amount in lakhs.|
|Plant and Equipment||Rs.10|
Hearables and Wearables Industry:
Awards, Accreditations and Recognitions :
Reg Office: E-Wing, Unit- 505 Corporate Avenue, Opp. Solitaire Park Chakala, Andheri (East) Mumbai – 400 093 Maharashtra, India
Frequently Ask Questions