360-degree advertising agency.

Experiential Essentials

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Face Value


Total Share


Total Income

₹3.23 Cr

Profit After Tax

₹0.16 Cr







Market Capitalisation

₹61.67 Cr

Enterprise Value

₹61.24 Cr

Book Value


Intrinsic Value


Earnings Yield

0.26 %


Communication Services




Start up Funding

Cashflow - Operations

-₹0.15 Cr

Cashflow - Financing

₹0.73 Cr

Experiential Growth

Compounded Sales Growth

  • 775.91%

    1 Year

Pro Only

Compounded Profit Growth

  • 79.74%

    1 Year

Pro Only

Return On Equity

  • 27.98%


Pro Only

About Experiential

  • ExperientialEtc is a 360-degree advertising agency that provides innovative advertising solutions to its clients by using experiential advertising, augmented reality, virtual reality, artificial intelligence, holograms, interactive games, and project mapping. 
  • The company uses integrating, cutting-edge, and futuristic technology in its simplest form to create a jaw-dropping experience. The company has worked with more than 120 brands like Xiaomi, Haldirams, Zee Media, Amazon Prime, and many others over the past 4 years.
  • From January to August company catered to major clients such as SonyPix & Sony Corporate, Sony Pictures, and Hyundai.
  • The company is creating holonet for the MPL jersey launch. The company is also in talks to close deals with HyperSpace, Shell, Jeep, TataPlay, MAC Cosmetics, Flipkart, Godrej, and DM Developers.
  • The company has been featured on multiple platforms such as Shark Tank, Impact, Adgully, GoodFirms, CES, and exchange4media.com.  
  • Karan Bhardwaj and Prashant Pandey led this venture in 2017. Currently, Karan Bhardwaj is the managing director and CEO and Prashant Pandey is the COO. 
  • The company was registered at ROC-Mumbai and has two offices, one in Noida (U.P) and one in San Francisco (USA). The company has a total of 50 employees in FY22. 

  • Experiential IPO Details

Currently, the company is not planning to raise funds through IPO. 

  • Experiential Subsidiaries

  • The company does not have any subsidiaries/ joint ventures/ associates.

Experiential Business Model

  • ExperientialEtc consults and provides digital marketing solutions to its clients by offering a diverse product portfolio to create brand awareness and campaigns that leave a lasting impression on consumers by utilising cutting-edge technology.
  • Experiential Revenue Segmentation

  • Revenue from Advertising services
  • Other Income
  • Experiential Product & Services

  • Holovsn 
  • Holonet
  • Virtual Conference
  • Blacklight
  • Liveglass
  • Holopyramid
  • Digiplay
  • Digital Solution
  • Instagram Filters
  • Experiential Assets

Assets (FY22)Amount (in ₹ Cr)
Cash & Cash Equivalents0.44
Loans and Advances0.27
Accounts Receivables0.26
Property Plant & Equipment0.13

  • Experiential Industry Overview

Industry Statistics

  • Digital advertising refers to marketing through online channels, such as websites, streaming content, and more. Digital ads span media formats, including text, image, audio, and video. They can help you achieve a variety of business goals across the marketing funnel, ranging from brand awareness to customer engagement, to launching new products and driving repeat sales.
  • The digital advertising market (also known as online marketing, Internet advertising, or web advertising) consists of revenues gained by any advertising activities performed by the means of the internet using mobile devices and personal computers.
  • Online advertising offers exposure to the mass markets at affordable prices. In addition, technologies such as mobile ID matching, geolocation, passive metering, and AI facilitate new ways to measure consumer trends and behaviors and improve advertising effectiveness. 

Market Overview:

  • The global digital advertising market was valued at nearly USD 486 billion in FY21, growing at a CAGR of 18.5% from FY16. By FY26, the digital ad market is predicted to grow at a rate of 15.1%, reaching USD 980.2 billion. Between FY26 and FY31, the market is forecast to grow at a CAGR of 12.8% to surge to USD 1793.6 billion in value.
  • The Indian advertising market size reached INR 667 Billion (USD 8.1 billion) in FY21. The market is expected to reach INR 1,272 Billion (USD 15.5 billion) by FY27, exhibiting a growth rate CAGR of 11.3% during FY22-FY27.
  • The Indian digital advertising market experienced very strong growth during 2017–21, with a CAGR of 19.4% over the 4 years. The Indian digital advertising market grew by 20% in 2021 to reach a value of Rs. 1,89,380 million. India accounts for 2.1% of the Asia-Pacific digital advertising market value.
  • Mobile is the largest segment of the digital advertising market in India, accounting for 83.5% of the market's total value. The desktop segment accounts for the remaining 16.5% of the market. 
  • The digital ad market has largely been driven by increasing digitization and higher internet usage during the last decade. As of August 2020, the number of internet connections in India significantly increased to 760 million, driven by the ‘Digital India’ program, a campaign launched by the government to improve online infrastructure and increase internet connectivity.

Key Drivers:

  • The advertising technology industry saw a surge in M&A activity in 2021, and opportunities continue to grow within the sector. In 2020 and 2021, ad tech saw more than 3,500 rounds of financing and almost 1,500 M&A deals valued between $125 and $130 billion.
  • Mobile phone usage has increased significantly during the historic period. According to MarketLine, the Indian mobile penetration rate was 88.34% in 2020. The widespread availability of 3G/4G/5G mobile services and a surge in internet penetration have fueled digital ad spending, especially mobile advertising.
  • Technology has disrupted the digital advertising landscape, and the COVID-19 pandemic has hastened the process of digitization. Technology redefines the digital advertising space by boosting efficiency, precise targeting, and personalization, maximizing customer experience, encouraging customer retention, fostering innovation, and maximizing ROI. 
  • The digital subscription also grew 29% to reach INR 56 billion. 80 million paid video subscriptions across almost 40 million Indian households generated INR 54 billion.
  • Television segment revenues are expected to grow at a CAGR of 4-5% to reach INR 826 billion by FY24. Television advertising grew by 25% in FY21 to INR 313 billion and is expected to reach INR 394 billion by FY24. Television households are expected to grow at 1% till FY25.

Key Trends:

  • Incorporating augmented and virtual reality in advertising campaigns plays well with users' desire to prioritize the shopping experience over the product’s price. Besides, these technologies in marketing can be used to appeal to a younger audience.
  • Digital’s share of spend is forecast to increase more slowly moving forwards, at 55.3% in FY22, it is predicted to reach 57.1% in FY23 and 58.2% in FY24.
  • Digital is now firmly established as the largest and most adaptable medium, capable of building brands and selling products. Global digital ad spending stood at USD 347 billion in FY21 and it continued to grow by 13.7% in FY22. It is expected to grow by 7.2% in FY23 and by 6.9% in FY24.
  • Omnichannel marketing is believed to be one of the most effective ways to reach the target audience. It is an approach that stands true to the definition of digital marketing – using different digital mediums to promote, engage, and serve customers. 
  • Social media platforms have offered a new space for companies to promote their products or services to their target audience. Video marketing is a potent digital marketing tool popular among businesses trying to increase their customer base. Experts believe that videos are more effective than any other form of content; that’s why many brands are shifting their focus to developing content-rich and enthralling videos to promote their products or services.

Competitive Landscape:

  • Rivalry within India’s digital advertising is intensified by a small number of huge companies that dominate the market. Group M, Adscery, Kinnect, DDB Mudra Group, and Dentsu Aegis Network is the leading players in the segment. 

Future Prospects

  • In 2026, the Indian digital advertising market is forecast to have a value of $4,898 million, an increase of 91.2% since 2021. The compound annual growth rate of the market in the period 2021–26 is predicted to be 13.8%.
  • India has experienced prolific market growth, which has created an attractive environment for new entrants to consider. Strong market growth makes it easier for new entrants to accumulate business, increasing the likelihood of new entrants in the digital ad market. As a developing country, India’s internet infrastructure is becoming more advanced and internet penetration is increasing. This means that digital advertising will begin to reach even larger audiences, attracting more investment from advertising companies. 
  • Improvements in various machine learning techniques, like AI, have been playing a big part in digital advertising. According to The Insight Partners' analysis, the worldwide Artificial Intelligence in the marketing sector is estimated to reach USD 107,535.57 million by 2028, growing at a 31.6% compound annual growth rate (CAGR). However, AI is transforming not just the overall operations, but the digital advertising landscape as well, from chatbots and virtual assistants to content development and user experience upgrades, among other things.
  • Social media influencer marketing in India is estimated to grow by 25% annually to reach ₹2,200 crores (USD 298.34 million) by 2025, from ₹900 crores (USD 122.05 million) in 2021.

Government Initiatives

  • In July 2015, the Indian government launched the ‘Digital India’ initiative to improve online infrastructure and increase internet accessibility among citizens (for example, linking rural areas to high-speed internet networks); thereby, empowering the country to become more digitally advanced.

Experiential Awards & Achievements

Mr. Karan Bhardwaj was invited to UK by the Department of international trade to talk about inclusion of technology in the commonwealth games.

Experiential Strengths

  • ExperientialEtc consults and provides tailor-made solutions to its client's needs, that increase its customer base and sales volume. 
  • The company constantly invests in research and development to deliver top-quality solutions to its clients. 
  • Experiential provides a marketing strategy that engages the consumers and creates real life experience that makes a visual impact. 
  • The company has been featured on Shark Tanks India, which increases its visibility of the company in the Indian market. 

Experiential Shortcomings

  • The company operates in a smaller team, which creates excessive workload among employees, which could cause detrimental impact on productivity. 
  • The company has little market presence as the company is relatively new to the business. 
  • ExperientialEtc has a limited resources, in terms of handling bigger projects, which reduces the opportunity to undertake bigger projects and higher realization of revenue. 

Experiential Opportunities

  • The emerging need for on-ground activation and and physical activities, could create opportunity to capture larger market as the company operates in the similar business model. 
  • Utilising limited resources, while enabling high end technology could create opportunity to create strong visual marketing that would increase its presence and capture bigger clients. 

Experiential Threats

  • Clients choosing the traditional form of marketing over strong visually enticing marketing. 
  • Feasibility of execution in a tight timeline due to limited resources. 
Experiential Rating



  • Experiential Detail Info

Industry Statistics


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