RATING

RECOMMENDATION

Buy

  • ROFR Required
  • Available in Depository:

  • NSDL

  • CDSL

  • Available for Investment:

  • Primary

  • Secondary

RATING

RECOMMENDATION

Buy

Business Type

Startup - Growth Phase

RATING

RECOMMENDATION

Buy

Business Type

Startup - Growth Phase

Get info on Experiential Etc Share Price before buying, selling, and investing - Read our Research report on Experiential Etc Pre IPO For Information like - Management, Business Model, Financials, Growth, Valuations, Funding Rounds, and News.

ISIN

INEOLKW01010

Face Value

₹10.00

Total Share

10,475

Total Income

₹346.13 L

Profit After Tax

₹51.41 L

Promoter Holding

95.50 %

EPS

₹514.10

P/E

97.26

P/B

69.17

Market Capitalisation

₹52.38 Cr

Enterprise Value

₹52.25 Cr

Book Value

₹722.84

Earnings Yield

1.03 %

Sector

Communication Services

Sub-sector

Advertising

Category

Start up Funding

Experiential Growth

Compounded Sales Growth

  • 839.06%

    1 Year

Pro Only

Compounded Profit Growth

  • NA

    1 Year

Pro Only

Return On Equity

  • 67.91%

    2022

Pro Only

About Experiential

  • ExperientialEtc is a 360-degree advertising agency, that focuses on providing innovative advertising solutions to their clients by using experiential advertising, augmented reality, virtual reality, artificial intelligence, holograms, interactive games, and project mapping. 
  • The company uses integrating, cutting-edge, and futuristic technology in its simplest form to create a jaw-dropping experience. The company has worked with more than 120 brands like Xiaomi, Haldirams, Zee Media, Amazon Prime, and many others over the past 4 years.
  • The company has been featured on multiple platforms such as Shark Tank, Impact, Adgully, GoodFirms, CES, and exchange4media.com.
  • ExperientialEtc has generated Rs. 346 lakhs of revenue and Rs. 51 lakhs of profit after tax in FY22. 
  • The company has a total of 50 employees in FY22. 
  • This venture was led by Karan Bhardwaj and Prashant Pandey in 2017. Currently, Karan Bhardwaj is the managing director and CEO and Prashant Pandey is the COO. 
  • The company was registered at ROC-Mumbai and has two offices, one in Noida (U.P) and one in San Francisco (USA). 

  • Experiential IPO Details

Currently, the company is not planning to raise funds through IPO. 

  • Experiential Funding

Stage

-

Looking For

-

Funded By Funding Amount Date of Investment Funding Round Fund Name
StartupLens Investors & SNARD Investors ₹ 96 L 31 Dec 2021 1 Seed Funding
SNARD Investors ₹ 25 L 31 Mar 2021 2 Right Issue
  • Experiential Subsidiaries

  • The company does not have any subsidiaries/ joint ventures/ associates.

Experiential Business Model

  • ExperientialEtc consults and provides digital marketing solutions to its clients by offering a diverse product portfolio to create brand awareness and campaigns that leave a lasting impression on consumers by utilising cutting-edge technology.
  • Experiential Revenue Segmentation

  • Revenue from Operations
  • Other Income
  • Experiential Product & Services

Holosvn 

Holonet

Virtual Conference

Blacklight

Liveglass

Holopyramid

Digiplay

Digital Solution

Instagram Filters

  • Experiential Assets

Total Assets of the company as on March 31st, 2022

Particulars(Amount in Rs. lakhs)
Plant and Machinery1.79
Computer3.50
Electric Installation0.18
Furniture and fixtures3.81


  • Experiential Industry Overview

Industry Statistics

  • The digital advertising market (also known as online marketing, Internet advertising, or web advertising) consists of revenues gained by any advertising activities performed by the means of the Internet using mobile devices and personal computers.
  • The Indian digital advertising market has experienced very strong growth during 2017–21, with a CAGR of 19.4% over the 4 years. The Indian digital advertising market grew by 20% in 2021 to reach a value of Rs. 1,89,380 million. India accounts for 2.1% of the Asia-Pacific digital advertising market value.
  • Mobile is the largest segment of the digital advertising market in India, accounting for 83.5% of the market's total value. The desktop segment accounts for the remaining 16.5% of the market. 
  • The digital ad market has largely been driven by increasing digitization and higher internet usage during the last decade. As of August 2020, the number of internet connections in India significantly increased to 760 million, driven by the ‘Digital India’ program, a campaign launched by the government to improve online infrastructure and increase internet connectivity.
  • Online advertising offers exposure to the mass markets at affordable prices. In addition, technologies such as mobile ID matching, geolocation, passive metering, and AI facilitate new ways to measure consumer trends and behaviors and improve advertising effectiveness. 
  • Mobile phone usage has increased significantly during the historic period. According to MarketLine, the Indian mobile penetration rate was 88.34% in 2020. The widespread availability of 3G/4G/5G mobile services and a surge in internet penetration have fueled digital ad spending, especially mobile advertising.
  • Technology has disrupted the digital advertising landscape, and the COVID-19 pandemic has hastened the process of digitization. Technology redefines the digital advertising space by boosting efficiency, precise targeting, and personalization, maximizing customer experience, encouraging customer retention, fostering innovation, and maximizing ROI. 
  • Rivalry within India’s digital advertising is intensified by a small number of huge companies that dominate the market. Group M, Adscery, Kinnect, DDB Mudra Group, and Dentsu Aegis Network is the leading players in the segment. 

Future Prospects

  • In 2026, the Indian digital advertising market is forecast to have a value of $4,898 million, an increase of 91.2% since 2021. The compound annual growth rate of the market in the period 2021–26 is predicted to be 13.8%.
  • India has experienced prolific market growth, which has created an attractive environment for new entrants to consider. Strong market growth makes it easier for new entrants to accumulate business, increasing the likelihood of new entrants in the digital ad market. As a developing country, India’s internet infrastructure is becoming more advanced and internet penetration is increasing. This means that digital advertising will begin to reach even larger audiences, attracting more investment from advertising companies. 
  • Improvements in various machine learning techniques, like AI, have been playing a big part in digital advertising. According to The Insight Partners' analysis, the worldwide Artificial Intelligence in the marketing sector is estimated to reach USD 107,535.57 million by 2028, growing at a 31.6% compound annual growth rate (CAGR). However, AI is transforming not just the overall operations, but the digital advertising landscape as well, from chatbots and virtual assistants to content development and user experience upgrades, among other things.

Government Initiatives

  • In July 2015, the Indian government launched the ‘Digital India’ initiative to improve online infrastructure and increase internet accessibility among citizens (for example, linking rural areas to high-speed internet networks); thereby, empowering the country to become more digitally advanced.

Experiential Awards & Achievements

Mr. Karan Bhardwaj was invited to UK by the Department of international trade to talk about inclusion of technology in the commonwealth games.

Experiential Strengths

  • ExperientialEtc consults and provides tailor-made solutions to its client's needs, that increase its customer base and sales volume. 
  • The company constantly invests in research and development to deliver top-quality solutions to its clients. 
  • Experiential provides a marketing strategy that engages the consumers and creates real life experience that makes a visual impact. 
  • The company has been featured on Shark Tanks India, which increases its visibility of the company in the Indian market. 

Experiential Shortcomings

  • The company operates in a smaller team, which creates excessive workload among employees, which could cause detrimental impact on productivity. 
  • The company has little market presence as the company is relatively new to the business. 
  • ExperientialEtc has a limited resources, in terms of handling bigger projects, which reduces the opportunity to undertake bigger projects and higher realization of revenue. 

Experiential Opportunities

  • The emerging need for on-ground activation and and physical activities, could create opportunity to capture larger market as the company operates in the similar business model. 
  • Utilising limited resources, while enabling high end technology could create opportunity to create strong visual marketing that would increase its presence and capture bigger clients. 

Experiential Threats

  • Clients choosing the traditional form of marketing over strong visually enticing marketing. 
  • Feasibility of execution in a tight timeline due to limited resources. 
Experiential Rating

  • RECOMMENDATION

    Buy

  • Experiential Detail Info

Industry Statistics

PRIVATE LIMITED

Registered In

India

last Updated

16/07/2022

Registered Date

31/08/2017

Planify Ticker

EETC

Reg Office: 50, 2nd Floor ,Zoom Plaza, L.T. Road , Gorai-2, Borivali West, Mumbai - 400092

Visit Website

Frequently Ask Questions

Please find below the procedure for buying stock_name_auto Unlisted Shares at Planify.
• 1. You confirm booking of stock_name_auto Unlisted Shares with us at a trading price.
• 2. You provide your client master report (ask the broker if not available) along with PAN Card and Cancelled Cheque in case you are not transferring funds from the bank account as mentioned in the CMR Copy. These are KYC documents required as per SEBI regulations.
• 3. We will provide the bank details.
• 4. You need to transfer funds in that account.
• 5. Payment has to be done in RTGS/NEFT/IMPS CHEQUE TRANSFER. No CASH DEPOSIT.
• 6. Payment has to be done from the same account in which shares are to be credited.
• 7. We will transfer the shares in 24 hours if funds are credited before 2 pm.
Important Note: Please note that the lock-in period for selling stock_name_auto Unlisted Shares is 6 months after listing. Hence you can’t sell stock_name_auto Unlisted Shares which you bought in Pre-IPO for 6 months after its listing. i.e. You can sell it only after 6 months calculated from the listing date.

Please find below the procedure for selling stock_name_auto Unlisted Shares at Planify.
• 1. We will confirm our buying price of stock_name_auto Unlisted Shares.
• 2. We will give you our client master report and you will transfer the stock_name_auto Unlisted Shares to our demat account.
• 3. We will ask for bank details of yours once the stock_name_auto Unlisted Shares are received in our demat account..
• 4. We will transfer the funds in your bank account within 24 hrs of receiving the stock_name_auto Unlisted Shares.
• 5. Payment will be made in RTGS / NEFT / CHEQUE TRANSFER/IMPS. No CASH DEPOSIT.
• 6. Payment will be given in the same account which is linked to demat account or you need to provide the cancelled cheque shows your name to verify. As per SEBI regulations, the transfer of funds in the third party account is not legal and our policy refrain us from doing so.
Note: The price at which we are buying the share is fixed for 3 days. If you cant sell your stock within 3 days, then the price of that day will be applicable when we receive shares in our demat.

Lock-in period of stock_name_auto Unlisted Shares depends upon category of investors.
• 1. Venture Capital Funds or Alternate Investment Fund of Category -I or II, or Foreign Venture Capital Investor - lock-in Period of 6 months from the date of acquisition of stock_name_auto Unlisted Shares.
• 2. Other Investors (include Retail, HNIs or Body Corporate) lock-in Period of 6 months from the date of listing of IPO of stock_name_auto Unlisted Shares.
This new SEBI rule was introduced in the month of August-2021, wherein the SEBI has reduced the lock-in period previously from 1 year to 6 months to encourage more and more funds to be invested in startups which are going to public or IPO in near future. Reduction of lock-in is seen as big step and after that many PMS funds are advising their clients to invest in Pre-IPO shares to get the benefit of early stage investment.

DIS - Delivery Instruction Slip is the way through which an investor can sell or transfer the stock_name_auto Unlisted Shares from his/her demat account to any other demat account. There are two Types of DIS Slip.
1. Offline-DIS - This is an offline mode of transfer of shares wherein the investors needs to fill DIS form and give it to their broker for transferring the shares. Following are the fields which are required to be filled.
• a. ISIN number of stock_name_auto Unlisted Shares.
• b. Name of stock_name_auto Unlisted Shares
• c. Quantity of stock_name_auto Unlisted Shares
• d. Cosideration Amount
• e. Target DP ID and Client ID
• f. Annexure
2. Online DIS - Some of the broker these days gives facility of transferring the stock_name_auto Unlisted Shares via online DIS. So, please check with your broker whether such facility is available or not. For example: Angel Broking proivdes the facility of Online-DIS from its platform. As an investor he/she simply needs to add a beneficiary into it and send the stock_name_auto Unlisted Shares by filling the details similar to Ofline-DIS.

In the last 4-5 years, the unlisted share market has become quite big and as a result of that, the ticket size has reduced from usual 5-10 Lac to 35-50k in today's scenario. Generally via our Planify platform, if somebody wants to buy Unlisted Shares then minimum investment would be 35-50k.To know about the minimum lot size of stock_name_auto, kindly click on this hyperlink - stock_name_auto.

Yes, buying and selling of unlisted shares in India is 100% legal.

If you sell your shares within 2 years, then you will have to pay Short-term Capital gain on unlisted shares. Short-Term Capital Gain is added in your Income. So, as per individual tax slab you need to pay capital gain tax.

If you sell your shares after 2 years, then you will have to pay Long-term Capital gain on unlisted shares LTCG is 20% with indexation benefits.

Taxes will remain the same irrespective of listing of shares, if bought in unlisted market. Actually, to be eligible for taxes as per listed market, one has to pay STT on buying and selling of shares. But, if you buy in unlisted and sell in listed market, one pay STT only on selling so, taxes of listed market will not be applicable.

If you buy stock_name_auto Unlisted Shares from Planify then these shares can checked in two ways. However, before we tell you the process of checking of shares, it is intimated that as per SEBI regulations, the shares can be transferred in demat account only.
Check credit of stock_name_auto Unlisted Shares Instantly?
• 1.You can download the NSDL or CDSL application from google play-store and check. If you want to check whether your stock broker is registered with NSDL or CDSL then check the following procedure.
• By carefully examining the number format of Demat Account we can easily identify whether the stock broker is registered with CDSL or NSDL.
• Demat Account = DP ID + Client ID. (16 Characters )
• "DP ID is the unique identification of the Broker. Every broker gets a unique number from CDSL or NSDL.By carefully examining the number format of Demat Account we can easily identify whether the stock broker is registered with CDSL or NSDL.
• Client ID is the unique identification of the Client. Every client gets this unique number which represents his/her portfolio.
• In CDSL, all these characters are numbers (1234567891234567) first 8 digits are DP ID and next 8 digits are Client Id whereas in NSDL the first two characters are letters which are in accordance with the country that you are from (IN12345678912345), then 6 unique digits for Broker and next 8 digits are client ID.
• Example:
• CDSL = 12345678(DP ID) and 91234567(Client ID).
• NSDL = IN123456 (DP ID) and 78912345(Client ID).
• Check in brokers application?
• Credit of stock_name_auto Unlisted Shares can be checked in brokers application as well but it takes T+2 days to show the shares.

The stock_name_auto Unlisted Shares are credited in demat account same day of transferring funds in our company's bank account.

The price of stock_name_auto Unlisted Shares can be checked in two ways. First, you can join our telegram channel where on daily basis we share the latest prices of all the unlisted shares in the morning and secondly, you can register on Planify.live platform to see the historical graphs and prices of all the shares at one place.

If you see the thesis of investment in the unlisted shares then it is being done mainly to take the advantage of IPO market. And, if the IPO plans of company get delayed due to market conditions or any other reason then demand suddenly drops in the market. The unlisted market works mainly on demand and supply and if there is no IPO news then getting exit would be difficult.

"Planify is India's fastest and leading marketplace to buy and sell unlisted shares. In the last 3 years, we have already served more than 1 million users on the platform. The total transactions value done from the platform is already more than 100 Crores. The name of our Co-founders Mr. Umesh Paliwal and Dinesh Gupta publish regularly in leading newspapers like MoneyControl, Business-Standard, ET etc for their views on IPO and Unlisted market. In the last 3 years, Planify has made a good name for itself in the industry and gained a trust of their users. So, the new investors should not be worried about any kind of fraud that is mostly happens with unkown brokers in the market while doing investment with Planify."

We at Planify do the valuation based on 2 methods.
• 1. We check the last funding that is being done in the stock_name_auto Unlisted Shares to ascertain the benchmark valuation.
• 2. If there is no funding happened in the company, then we try to find a business similar to stock_name_auto Unlisted Shares in the listed space and do comparison method to ascertain the valuation.
As an investor in the unlisted space, we would always recommend that you must check all the risk parameter carefully before investing in the unlisted space.

We source shares either from the employees or initial investors looking to liquidate their stock_name_auto Unlisted Shares.

Pre-IPO shares means which are planning for an IPO in near future. So, all the shares which are traded on the platform are not Pre-IPO Shares. However, if the company's business is going good and then demand will always be there in the unlisted space, so even if the IPO does not come, the investors can easily liquidate their stock_name_auto Unlisted Shares in the unlisted market itself.

Rules and regulations of SEBI are applicable in the Unlisted space like lock-in period of 6 months, paying of Stamp Duty, and DP Charges for every transaction etc. However, to become an unlisted broker there is no such regulation by SEBI as of yet.

For tracking news and other information about stock_name_auto Unlisted Shares, one can visit our website wherein we post news and other information on daily basis and one can also join our telegram channel.

Fundamental & Comparative valuation models and the forces of demand and supply in the market for unlisted shares dictate the price. These prices are based on our estimates and transaction history of stock_name_auto Ltd unlisted share.

We can generally arrange lot sizes starting with an investment of INR 20,000. To confirm the lot sizes of stock_name_auto Ltd unlisted shares with us.

The financials of stock_name_auto Ltd which includes the P/L of stock_name_auto Ltd and the Balance Sheet of stock_name_auto Ltd is in the financials section.

The annual report of stock_name_auto Ltd is available in the annual report section.