Tea Industry:

• Tea is an aromatic beverage made by steeping cured or fresh leaves of Camellia sinensis, an evergreen plant native to China, India, and other East Asian nations, in hot or boiling water. Camellia taliensis leaves are also infrequently used to make tea. It is, after water, the most extensively drank beverage on the planet 
• Production of tea was 1208.69 Million Kgs (Mkg) in 2020-2021as compared to 1257.20 Million Kgs (Mkg) in 2019-2020 showing an decrease of Indian tea production by 4.01% from a year ago, due to heavy flooding and corona virus movement restrictions, lifting average prices by nearly a third to a record high. The price rise supported the beleaguered Indian tea industry, which was struggling with rising production costs, but trimmed exports from the South Asian country. Assam contributes to top countries production at 626.23 million Kgs (Mkg).
• In India, over 80% of the entire output is consumed domestically. In the previous decade, the country's per capita consumption of the tea has increased significantly. The tea market in India is fueled by the beverage's strong production and consumption. In FY20, the country drank almost 11Lakhs tones of tea.
• In India, Assam produces the most tea, followed by West Bengal, Tamil Nadu, and Kerala. Himachal Pradesh, Karnataka, and Tripura are among the states that grow tea in minor quantities.
• After China, India is the world's second-largest tea producer. In FY20, India was the world's largest consumer of the beverage, accounting for about a fifth of worldwide consumption. Due to high domestic consumption, the country's exports only grew at a moderate rate each year. In India, over 80% of the entire output is consumed domestically. 

Growth Drivers of tea industry: 

• New flavors like ginger, lemon, and cardamom are progressively attracting consumers' attention. In recent years, herbal tea has gained in popularity.
• Consumers in India are increasingly concerned about their health and fitness. They are more knowledgeable and aware of the advantages of tea. People's preferences have changed, and they are now willing to spend more for high-quality goods.
• The notion of dedicated tea cafes and lounges is gaining traction and is quickly becoming a favorite hangout for young people.

Export:

• Tea exports from India totaled USD 49.73Mn. in April FY21. Total tea exports in the first seven months of FY21 were 100.78 Mn. kilogram's, down from 117.56Mn. kilogram's in the same period of FY20.

Import:

• Despite the fact that India is the world's leading producer of black tea, the country imports low-cost teas from Kenya, Nepal, and other countries. In the first half of FY21, the country imported 12.16Mn. kg of black tea, compared to 15.86Mn. kg in the entire year of FY19.

Trends in Tea Industry:

• Teas are no exception, with today's tea industry demand focusing on exotic and mixed flavors of teas that are both novel and pleasant. As customer demands for innovation grow, RTD, sparkling teas, and flavored tea consumption habits are on the rise.

Major Players:

• The major players in the tea industry include Tata Consumer Products, CCL Products India, Andrew Yule & Co, and others.

Peers:

• Peers of the company include Rossell India Ltd, Dhunseri Tea & Industries Ltd, and others.