Login & Signup

  • PreIPO
  • Startup Fund Raising
  • Valuations
  • Equity Restructing

  • Investments
  • Mutual Funds
  • Demat Account
  • Bonds/NCD
  • Insurance
  • Life Insurance
  • Health Insurance
  • Car Insurance
  • Corporates & Business
  • Property Insurance
  • Group Health Insurance
  • Marine Insurance



Startup Investment

  • Portfolio

  • Basket

  • Watchlist

  • More



Startup Investment

Business Type

Emerging Leader

Discover and get a complete analysis on Smaaash Entertainment Private Limited - Management, Business Model, Financials, Growth, Valuations, Funding Rounds, News and get the latest updates on Smaaash Entertainment Upcoming IPO.



Face Value


Total Share


Total Income

₹288.54 Cr

Profit After Tax

-₹105.46 Cr







Market Capitalisation

₹418.48 Cr

Enterprise Value

₹823.50 Cr

Earnings Yield

-20.23 %


Consumer Discretionary


Theme Parks and Gaming


Upcoming IPO

Cashflow - Operations

₹56.90 Cr

Cashflow - Financing

₹35.02 Cr

Smaaash Growth

Compounded Sales Growth

  • 34.44%

    1 Year

  • 57.05%

    2 Year

  • 68.85%

    3 Year

Pro Only

Compounded Profit Growth

  • NA

    1 Year

  • NA

    2 Year

  • NA

    3 Year

Pro Only

Return On Equity

  • -62.05%

    1 Year

  • -27.12%

    2 Year

  • -27.66%

    3 Year

Pro Only

About Smaaash

  • Smaaash Entertainment Private Limited is a Private incorporated on 30 November 2009. It is classified as Non-govt company and is registered at Registrar of Companies, Mumbai.
  • Smaaash achieves Rs 300 crore sales mark about seven years after it opened its first outlet. With 41 outlets as of December 2019, Smaaash's per store gross sales of Rs 350-600 per sqft on an average was at par with significantly higher than other popular restaurant & entertainment startups which entered during the same time as per the size & format of the store.
  • The company operates entertainment centers in Mumbai, Gurugram, Hyderabad, Bengaluru, Noida, and Ludhiana, India. The company provides sports simulation technology based on cricket, football, racing, and recreational activities; as well as dining for men, women, and children.
  • Also, in August 2017, Smaaash Entertainment took over bowling company bluO Entertainment, as part of a $13.4 Mn (INR 86 Cr) all-cash deal.
  • Smaaash renowned in the field of sports simulation technology and proprietary gamification technologies such as a unique twilight bowling zone, motor racing and bike racing simulators and the go-karting tracks which is very popular among youths and corporates between the age of 13-50.
  • Being a virtual reality led entertainment gaming center - vastly credited to its in-house research and production capabilities, head mounted displays are used to produce games such as Walk thePlank, Finger Coaster, Cockpit 360 etc.
  • SMAAASH also touted as one of India's entertainment powerhouse in foreign shores with its Mall of America launch.
  • Fidelis World, A Mauritius-based private equity fund has acquired a significant minority stake in the Mumbai based Smaaash Entertainment Pvt. Ltd. The fund is led by Anand S. Krishnan, who has earlier been a managing director at JP Morgan in the Americas and Asia.

  • Smaaash IPO Details

  • Smaaash Entertainment Pvt. Ltd, earlier planned to launch its initial public offering (IPO) to raise ₹ 500 crore from the market.
  • In May 2018, Nasdaq-listed special purpose acquisition company I-Am Capital had signed an agreement with Smaaash to acquire a 24.5% stake in the company for $49 Mn.
  • Smaaash will use the cash proceeds to fund its inorganic growth initiatives, repay part of its debt and for its working capital requirements, the report added.
  • Also, in August 2017, Smaaash Entertainment took over bowling company bluO Entertainment, as part of a $13.4 Mn (INR 86 Cr) all-cash deal.
  • Later in September, it acquired 100% stake in SVM Bowling & Gaming, which, in turn, enabled it to expand its reach across Hyderabad, Mysore, Madurai, Vijayawada, Mangaluru, and Pune.
  • Company also had a funding of ₹ 40.2 Crore from 23 High Networth Individuals (HNIs) in March 2018.
  • A lot of people are investing and venture opportunities are getting opened. This trend is quite positive for the entertainment industry.

  • Smaaash Funding



Looking For


Funded By Funding Amount Date of Investment Funding Round Fund Name
Edelweiss Financial Services ₹ 283 Cr - - -
Sixth sense ventures, L N Bangur Group, and others ₹ 100 Cr - - -
Edelweiss Financial Services ₹ 113 Cr - - -
Ravi Modi, Lakshmi Narayan and others ₹ 41 Cr - - -
Ahaholdings, Brand Capital, FidelisWorld ₹ 115 Cr - - -
Ahaholdings Piramal Group, Ahaholdings, Brand Capital, FidelisWorld ₹ 75 Cr - - -
  • Smaaash Subsidiaries

  • Adrenaline Foods Private Limited
  • Smaaash Innovations Private Limited
  • Smaaash Entertainment USA Limited 
  • Smaaash Village Private Limited
  • Smaaash Leisure Limited (formerly BluO)
  • Smaaash Revenue Segmentation

  • Food and Beverages
  • Gaming
  • Events
  • Sponsorship Fees
  • Professional Charges
  • Expired card balances
  • Merchandise
  • Smaaash Product & Services

  • Events and Party
  • Games
  • Food and Beverages
  • Smaaash Assets

  • Verbena (restaurant and brewpub)
  • 18.99 Latitude Banquet (Banquet hall)
  • Smaaash labs (R&D center for games)
  • Pub exchange (pubs in major cities)
  • Smaaash Industry Overview

Industry Statistics

  • With the increase in work pressure, not many people have the time to spend an entire day at theme parks and resorts. Family Entertainment Centers like Smaaash have provided them much needed entertainment avenues at convenient locations close to their homes. Increasing disposable incomes, coupled with limited leisure time, has led to the exponential growth of FECs.
  • The virtual gaming industry in the country is emerging and booming at a great pace day by day with players like Nazara Technologies, NODWIN Gaming, Passion Gaming, PlaySimple,  Flixy Games, GameXS, RedMonsterGames, among others.
  • With India being said as a ‘young nation’ and poised to grow to $1 Bn by 2021, the industry will likely reach more than 310 Mn gamers around the country by then.

Smaaash Strengths

  • Total revenue increased by 34.44% for FY2019 as compared to FY2018.
  • D/E Ratio of the company stands at 0.41 which is very comfortable.
  • Total assets of the company increased by 2% for FY2019 as compared to FY2018.
  • The total Expense of the company increased by 41% for FY2019 as compared to FY2018.
  • Cash flow from operating activities increased by almost 486% for the financial year 2019 as compared to FY2018.
  • 3-year CAGR of EBITDA stands at 433%.
  • Technology the company uses to make the virtual reality gaming experience more attractive for youths is what makes the company stand apart in the industry.

Smaaash Shortcomings

  • Net worth of the company declined by 44.38% for the FY2019 as compared to FY2018.
  • Total cash and cash equivalents declined by 72% for the FY2019 as compared to FY2018.
  • Cash flow from investing activities is negative for last two years.
Smaaash Rating


    Startup Investment

  • Smaaash Detail Info

Industry Statistics


Registered In


last Updated


Registered Date


Planify Ticker


Reg Office: Kamala Mills Compound Gate No 4, Trade View Bldg Mumbai, 400013 India

Website: https://www.smaaash.in/