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Beer, like other consumer goods, is likely to get more costly this summer as brewers strive to keep up with rising barley, glass, and other packaging materials prices. According to industry estimates, barley prices have nearly quadrupled in three months, while the cost of labels, cartons, and bottle crowns has increased by more than 25%. Glass producers have also increased their pricing by 30% in the last three months.
Beer producers such as United Breweries and B9 Beverages, which produces the craft beer Bira 91, are raising prices as well.
To combat the impact of inflation, B9 Beverages increased the price of Bira 91 in most of the states where it operates and adjusted the composition of its product mix in others.
In the fourth quarter of FY22, the company experienced significant growth. In FY22, the company's gross sales increased by 73 % year over year (y-o-y), while its net revenue increased by 78% y-o-y. With the tagline "Imagined in India," the company has introduced four new flavors. In FY21-22, the company as a whole performed exceptionally well.