26 July 2024
According to the International Data Corporation (IDC) Worldwide Quarterly Wearable Device Tracker Q3CY2022, the parent company of boAt, Imagine Marketing, is now ranked second in the overall wearable market. On a volume basis, the brand presently holds an 8.5% market share (a 1% increase in market share from Q2CY22). Imagine Marketing (boAt), one of the top 5 worldwide wearable brands, grew the fastest in 3Q22 and experienced the highest Y-o-Y growth rate (19.5% vs. Q3 CY21). The company offers a variety of stylish, locally made, and distinctive lifestyle-related products, including TWS, smartwatches, headphones, and more, all at competitive costs. On the global recognition, Aman Gupta, Co-founder & CMO, boAt said, “It was Sameer & my dream to make boAt the most desirable Indian brand. It feels surreal that boAt is now second only to Apple and has surpassed Samsung, Huawei, and Xiaomi globally in the overall wearable category. We are humbly proud & as a committed brand we will always keep the India flag flying high by offering ingenious products that are superior in quality and are boAthead centric.”
