Hoovu Fresh

About the company

Hoovu Fresh, founded by sisters Yeshoda and Rhea Karuturi, is revolutionizing India's traditional flower market with its subscription-based model for delivering fresh puja flowers directly to customers' doorsteps. The company, which appeared on Shark Tank India, emphasizes quality and longevity, extending the shelf life of flowers to 15 days and making cultural blooms more accessible across multiple cities.