Bira 91 and Delhi Capitals have agreed to a multi-year relationship.

The Delhi Capitals, which are co-owned by JSW and GMR, have announced a first-of-its-kind partnership with beer brand Bira 91. Bira 91 will provide a unique and innovative way to engaging with fans as the Official Cheer Partner of the Delhi Capitals. Consumers will be able to celebrate their passion of cricket and beer through a five-year collaboration that will include a variety of innovative activations and tailored offers.