Bira 91 Beer Maker Goes Back To Its Roots To Beat Inflation

As the cost of ingredients, energy, and transportation rises, B9 Beverages Pvt., the owner of Indian craft beer Bira 91, is pushing its premium bottles harder to maintain its margin. The present operating climate is "very difficult," according to Chief Executive Officer Ankur Jain, who created the firm. Costs have climbed 30%-70%, pushing the company to sell more of its premium portfolio compared to mass-market items.