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ST Ep. 19: The Next Big Investment

Written by: Diksha Kalra

Published: Sep 16, 2026

Updated: Sep 16, 2026

2 min read

Today, we’ll explore three more startups that pitched their business models to the Sharks and delve into the factors contributing to their successful deals. But before we delve, let's see a few key pointers:

Yes Madam, the first startup to pitch its product, is a digitized sports tech—platform to provide a complete solution for an athlete. Hyperlabs's lead product Helios is a laser-assistive portable & mobile device that both trains & tracks its users. It connects with the application through Bluetooth. It works with any type of sports or fitness workout. It records data on distance captured, direction, and time taken //& analyzes the captured metrics & provides data on stamina, agility, reflexes, directional analysis & consistency.

The second startup featured on Shark Tank was Zerodor which has devised a Waterless Urinal Technology. It uses a CPR strategy which stands for Conserve Protect & Restore- Under Conserve, the company provides Waterless & Odourless Urinal. Under Protect, Zerodor offers Natural Cleaning Solutions & under Restore company offers Specially Formulated Bacterial Cultures to treat Sewage & recover Water & Nutrients

Toffee Coffee Roasters, the third startup that pitched itself, is a Speciality Coffee Brand. Its product offerings include Grounded Coffee, Hot Brew Coffee, Cold Brew Coffee & Filter Coffee & Speciality Instant Coffee. Its Signature Flavour is Whisky Barrel Aged Coffee.

Now let’s look at the reasons behind the startups securing or failing to secure deals from the sharks:

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