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ST Ep. 21: Entrepreneur's Battle Royale for Investment

Written by: Diksha Kalra

Published: Sep 16, 2026

Updated: Sep 16, 2026

2 min read

Today, we’ll explore three more startups that pitched their business models to the Sharks and delve into the factors contributing to their successful deals. But before we delve, let's see a few key pointers:

Chefling was the first startup to pitch itself in Episode 21. They provide a Unique Do-It-Yourself (DIY) kit that includes all the ingredients needed to make a tasty global recipe. Types of DIY Recipe Kits include: Japanese (Sushi & Mochi), Mexican (Enchilada & Taco) & Italian (Lasagna).

The second startup that featured on Shark Tank was Intense Focus which focuses on Design Focus Eyewear for Kids, Adults & Youth. Intense Focus has its own designs, manufactures them in-house as well as sources it through China & caters to the B2B market. Their product is available across 20+ States in over 3000 Retail Outlets & over 17 Distributors.

Millet Amma, the third startup that pitched itself, is a One shop stop for pure millets which are popularly known as ‘Super Foods’. Millets provides some excellent benefits like they have Anti-oxidants, Micronutrients, Minerals & Proteins. The 4 Types of Millets include Jowar, Bajra, Ragi, Kutki, Angni etc. Millet Amma is offering millets in over 50 categories segregated into Ready to Cook & Ready to Eat.

Now let’s look at the reasons behind the startups securing or failing to secure deals from the sharks:

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