To compete with China, India will spend ₹ 3,500 crore on toys.

The government of India is preparing a 3,500 crore production-linked incentive (PLI) scheme for toys for domestic manufacturing capabilities that adhere to Bureau of Indian Standards (BIS) criteria in order to combat the importation of dangerous toys from China. A government study conducted in 2019 revealed that only 33% of an enormous flood of toys from China were safe. Many actions were taken to stop harmful toys from entering the country, including issuing a quality control order and increasing the customs duty on toys from 20% to 60%.

According to data made public by the commerce ministry, the value of toys imported by India decreased by over 70% from $371 million in FY19 to $110 million in FY22.