Question 1

Who is Farida Gupta?

Accepted Answer

Farida Gupta is the founder of her eponymous ethnic wear brand, known for promoting traditional handwork like block printing and hand embroidery. Based in Delhi, her label employs marginalised women and upskills them to provide economic independence.

Question 2

What makes Farida Gupta's brand unique?

Accepted Answer

The brand distinguishes itself by its focus on hand embroidery and block prints, making these techniques central to its identity. Farida Gupta's products are designed and produced in-house, which allows for a distinctive look and high-quality standards.

Question 3

What is the impact of Farida Gupta's business on marginalized women?

Accepted Answer

Farida Gupta's label has a strong social focus, providing training and employment to women from marginalised communities, especially those in rural areas or difficult living conditions. This work has empowered women to achieve financial independence.

Farida Gupta Snapshot

Farida Gupta

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