Sameer Maheshwari

• Sameer Maheshwari, CEO of HealthKart, encountered a common parental dilemma regarding nutritional needs for his two children, aged 13 and 7.
• Despite their age difference, Sameer found it perplexing that both children were consuming the same health drink, prompting him to recognize the lack of personalized nutrition options for children in India's health foods market.
• This observation inspired the launch of HealthKart's personalized nutrition brand, 'Gritzo,' in 2020, aligning with the company's vision to address the gaps in the Indian nutraceuticals industry.
• Gritzo, envisioned as a direct-to-consumer (D2C) brand, aims to cater to children's diverse nutritional needs, a segment expected to reach a valuation of $18 billion by 2025.
• Market research conducted by Sameer's team informed Gritzo's product development, leading to the creation of a range of nutritious drinks tailored to children's specific requirements.
• Formulated after over two years of research, Gritzo's products contain optimal levels of macronutrients and micronutrients to support children's growth and overall health indicators, such as height, weight, brain function, and energy levels.
• Sameer's children themselves approved of Gritzo's products, particularly enjoying their rich chocolate flavor, highlighting the brand's success in meeting children's preferences while providing essential nutrition.

Male

Married