Tarun Mehta Snapshot

​Tarun Mehta is the CEO and co-founder of Ather Energy, an innovative electric vehicle (EV) company based in India. He co-founded the company in 2013 with the aim of creating high-performance electric scooters that would appeal to Indian consumers. Ather's flagship products are its electric scooters, known for their advanced technology, such as smart features and connected mobility.​

​Ather Energy is a pioneering EV startup focused on designing and manufacturing electric scooters in India. Their products, like the Ather 450X, combine cutting-edge technology with sleek design, aiming to disrupt the traditional scooter market by offering a sustainable and modern alternative to conventional petrol scooter.​

​Initially, many Indian customers were sceptical about electric vehicles, but over time, especially after Ather’s launch in 2018, there has been a shift. Consumers began expecting EVs to offer a similar, if not superior, experience to conventional vehicles. Today, EV buyers are more discerning, expecting high-performance, reliability, and an upgraded lifestyle from electric vehicle.​