Shark Tank India Season 3: Dive into Entrepreneurial Innovation (Gud Gum, Eva Scalp Cooling, Elitty Beauty)

12 February 2024

Let’s explore three startups that presented their products to the Sharks and delve into the factors contributing to their successful deals. As is the norm, before that we shall look at a few pointers:

• 𝗚𝘂𝗱 𝗚𝘂𝗺 | Plastic-free chewing gum, the inaugural startup to pitch its product, is India’s first plastic-free 100% natural chewing gum. It has the USP of being India’s first biodegradable chewing gum made up of Essential Oils and natural sweeteners making it diabetic-friendly. Its distribution channel includes chewing gum is available on the company’s website, the popular e-commerce platform Amazon, and 120+ retail stores across 14 cities.

• The second startup featured on Shark Tank was 𝗘𝘃𝗮 𝗦𝗰𝗮𝗹𝗽 𝗖𝗼𝗼𝗹𝗶𝗻𝗴 𝗦𝘆𝘀𝘁𝗲𝗺. It has taken the noble initiative of assisting Cancer patients by offering scalp cooling therapy to cancer patients which helps in reducing hair loss during the process of chemotherapy. Eva Scalp Cooling System is only the 3rd company in the world to possess this technology & has tied up with 12 Hospitals across 5 states to offer this technology to patients. It has also got its design patented.

• 𝗘𝗹𝗶𝘁𝘁𝘆 𝗕𝗲𝗮𝘂𝘁𝘆, the third startup, aims to be India's inaugural India's first teenage Makeup Brand. The brand’s product utilizes witch hazel & avocado oil making it teenage skin-friendly. Its products range from 22 colored eyeliners, lip glosses, nail paints, etc. Elitty’s products are available on their website & marketplaces.

Now let’s look at the reasons behind the startups securing or failing to secure deals from the sharks: