Allied Blenders & Distillers' new brands thrive, new products on the way, says MD

Alcoholic beverages maker Allied Blenders and Distillers is planning to launch a range of new products amid success of many of its already launched new brands in the market.

Alok Gupta, Managing Director, said in an interview that the company's new brands are performing well, and it has new products planned for the future.

“We are currently having at about 7% odd market share and by the end of the year (FY25), we should be looking at at least 7.5% market share, gaining on the back of the growth that we have planned through consolidation in existing brand portfolio. This will happen in the prestige and above (P&A) segment, Officer's Choice, ICONiQ White, and Sterling Reserve B7 also looking good in the segments that they operate in,” Gupta told CNBC-TV18.

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