Amazon India to take on Blinkit, Swiggy, Zepto with 'Tez' launch by early next year

Amazon India is gearing up to launch its quick commerce service, Tez, by late December 2024 or early 2025, as reported by The Economic Times. This move marks Amazon's first global entry into the quick commerce sector, which is rapidly expanding in India with competitors like Blinkit, Zepto, and Swiggy Instamart driving significant sales.

Originally slated for a first-quarter 2025 launch, Amazon is now expediting Tez to capitalize on the fast-growing e-commerce segment in India. According to the report, a monthly review meeting in early December is expected to finalize the plans. The initiative, described as a "greenfield, grounds-up" project in job listings, focuses on team building and logistics infrastructure, including setting up dark stores and stock-keeping categories, starting with groceries and essentials.

Amazon will face tough competition from existing players in the quick commerce space. Flipkart has already launched its quick delivery service, Minutes, ahead of the festive season. BigBasket, owned by Tata, has shifted to the quick model and recorded Rs 900 crore in gross sales last month. Tata Digital’s Neu Flash is also expanding operations following its launch in October.