Ather Energy aims to raise market share with foray into family scooter segment

Electric two-wheeler maker Ather Energy is hopeful of increasing its market share as it forays into the family scooter segment, a company official said on Friday. The Bengaluru-based firm has so far been manufacturing sporty scooters.

"The company has now entered the family scooter segment to capture a larger share of the market. Ather Energy's market share at the moment is around nine per cent in the sporty scooter segment, which is 14 per cent of the overall market," Chief Business Officer Ravneet Singh Phokela said. The addressable family scooter market is 84 per cent of the entire segment, he said.

Phokela said the company plans to set up a new plant in Maharashtra, which would be operational in 18 months.

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