Ather Energy Faces Backlash For Including Chapatti In Onam Sadhya, Offers Explanation

Ather Energy, an electric two-wheeler manufacturer, faced online criticism after sharing photos of their Onam celebration at the office. The company's co-founders, Tarun Mehta and Swapnil Jain, were seen wearing traditional Kerala attire, and employees were shown enjoying a festive Onam Sadhya meal. However, the inclusion of chapatti, a non-traditional item, in the meal sparked widespread backlash.

Comments on social media quickly turned critical, with users pointing out the inconsistency. Ather Energy's CEO, Tarun Mehta, had shared the photos on X, showcasing the company's Onam celebrations. While the intention was to share the joy of the festival, the mistake was widely noticed and criticised. As the users left critical comments on the post. After that, the company released an official announcement regarding this incident.