Axis Max Life and Saarathi Finance Announce Strategic Partnership to Strengthen Financial Security for India's MSMEs

New Delhi [India], March 19: Axis Max Life Insurance Limited, formerly known as Max Life Insurance Company Limited ("Axis Max Life"/ "Company") has entered into a strategic Corporate Agent partnership with Saarathi Finance and Credit Private Limited ("Saarathi Finance"), a next-generation greenfield non-banking financial company (NBFC) focused on bridging the credit gap for India's Micro, Small, and Medium Enterprises (MSMEs).

By leveraging Saarathi's last-mile reach, this partnership will provide Axis Max Life's insurance product - Group Credit Life Secure (GCLS) (UIN: 104N072V04), to safeguard the interests of micro and nano-entrepreneurs. This product will act as a "security shield," ensuring that in the event of an unfortunate incident, the debt burden does not fall on the family or the business.

Sumit Madan, Managing Director and Chief Executive Officer, Axis Max Life, said, "Our partnership with Saarathi Finance is a step toward securing the entrepreneurial heart of India. By combining Saarathi Finance's seamless digital-first lending with Axis Max Life's consistent industry-leading claims settlement, we are bridging the MSME credit gap with a safety net that makes protection an accessible reality for thousands of entrepreneurs.

This partnership strengthens our commitment to fueling growth in India's vibrant local markets by merging technological innovation with a deep-rooted understanding of small business dynamics. By integrating simple, relevant protection directly into the digital credit journey, we are ensuring that for every MSME, financial progress remains resilient, safeguarding the livelihoods of those who power our economy."

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