Axis Max LI's individual adjusted FY premium grows 20%

In FY'25, Axis Max Life Insurance Ltd.'s {formerly known as Max Life Insurance Company Ltd.} ("Axis Max Life"/ "Compam/') Individual Adjusted First Year Premium grew by 20% to 0,329 crores leading to private market share gain by 37 basis points (bps) to 9.8%. Number of new retail policies grew by 11%. Further, the renewal premium rose by 14% to {21,049 crores, taking the Gross Written Premium to 03,223 crores, an increase of 13% over the previous financial year. Additionally, Axis Max Life registered a Value of New Business (VNB) growth of 7% in FY'25 despite the impact of surrender regulations and higher proportion of ULIPs. This was possible due to more than 300% growth in riders and several other product modifications focusing on creating shareholder value along with strong customer proposition.