Bigbasket launches supply chain platform BB Matrix

Bigbasket, a TATA Enterprise, on Thursday launched BB Matrix, an end-to-end SaaS-based supply chain platform that offers complete visibility across the entire supply chain. 

The platform aims to provide enterprises with real-time updates, quick tracking of bottlenecks, and data-backed decision-making capabilities to strengthen supply chains.

"BB Matrix provides comprehensive ongoing support that encompasses configuration and optimization, seamless data integration with over 150 ERP, CRM, and POS tools, and flawless migration as well to its customers. In addition, Tata BB Matrix is capable of offering its solutions in international markets like the US, Middle East, SEA, and Africa regions as well," said Manish Mishra, head of sales and marketing, BB Matrix.