19 January 2024
Electric vehicle (EV) ride-hailing startup BluSmart Mobility has implemented a new pricing structure to cater to different times of the day. The fares during what the company terms as ‘Rush Hours’ will be higher by around 30% compared with ‘Relaxed Hours’. This is BluSmart's first move away from having no differential fares, which it had marketed as a unique selling proposition against Uber and Ola. The larger competitors operate with a dynamic surge-pricing system that raises and lowers cab fares based on demand and supply.
Electric vehicle (EV) ride-hailing startup BluSmart Mobility has implemented a new pricing structure to cater to different times of the day. The fares during what the company terms as ‘Rush Hours’ will be higher by around 30% compared with ‘Relaxed Hours’. This is BluSmart's first move away from having no differential fares, which it had marketed as a unique selling proposition against Uber and Ola. The larger competitors operate with a dynamic surge-pricing system that raises and lowers cab fares based on demand and supply.
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