BluSmart Mobility unveils new pricing policy for rush, relaxed hours

Electric vehicle (EV) ride-hailing startup BluSmart Mobility has implemented a new pricing structure to cater to different times of the day. The fares during what the company terms as ‘Rush Hours’ will be higher by around 30% compared with ‘Relaxed Hours’. This is BluSmart's first move away from having no differential fares, which it had marketed as a unique selling proposition against Uber and Ola. The larger competitors operate with a dynamic surge-pricing system that raises and lowers cab fares based on demand and supply.