10 May 2024
Despite the admission season kicking in, financially troubled edtech firm, Byju’s appears to be grappling with sales challenges. According to company sources, bulk of the sales staff, who were put on a revenue-linked payout model since last week, have not been able to sell even a single course or subscription. This is despite Byju’s lowering the pricing for its various educational offerings by up to 30%, according to sources. The yearly subscription cost for the company’s flagship Byju’s Learning App has now been set at Rs 12,000, inclusive of applicable taxes. Meanwhile, the full-year fees for Byju’s Classes stand at Rs 24,000, and enrolling in BTC (Byju’s Tuition Center) will cost students Rs 36,000 annually, as per the information provided by the sources.
Despite the admission season kicking in, financially troubled edtech firm, Byju’s appears to be grappling with sales challenges. According to company sources, bulk of the sales staff, who were put on a revenue-linked payout model since last week, have not been able to sell even a single course or subscription. This is despite Byju’s lowering the pricing for its various educational offerings by up to 30%, according to sources. The yearly subscription cost for the company’s flagship Byju’s Learning App has now been set at Rs 12,000, inclusive of applicable taxes. Meanwhile, the full-year fees for Byju’s Classes stand at Rs 24,000, and enrolling in BTC (Byju’s Tuition Center) will cost students Rs 36,000 annually, as per the information provided by the sources.
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