D2C Brand mCaffeine’s Loss Widens 61% To INR 92 Cr In FY23, Sales At INR 205 Cr

D2C beauty and personal care (BPC) brand mCaffeine reported a widened standalone net loss of INR 91.6 Cr in the financial year 2022-23 (FY23), up 61.5% from INR 56.7 Cr in the previous year on the back of a sharp rise in employee costs and advertisement expenses.

mCaffeine’s sales revenue jumped 51.8% to INR 205.2 Cr during the year under review from INR 135.2 Cr in FY22.