Emcure and Twinkle Khanna set out to unmask anemia

Emcure Pharmaceuticals has launched a campaign 'Unmask Anemia', an initiative to create awareness around an iron deficiency in India. The initiative aims to raise awareness and improve the detection and treatment of iron deficiency anemia in women across India. The digital video features actor-turned-author Twinkle Khanna urging the brand to join forces in spreading awareness about anemia. The video also calls upon women to take the self-test.