Flipkart’s flagship Glam Up Fest 2025 witnessed unmatched scale with 6,000+ creators, 100+ brands, and 1 billion+ impressions

Flipkart, India’s homegrown e-commerce marketplace, hosted the third edition of its flagship Glam Up Fest 2025 on June 6 and 7 at NESCO, Goregaon, Mumbai. As one of India’s largest beauty experiences, this two-day celebration brought together 6,000+ influencers and creators, 100+ top beauty and grooming brands, and some of the country’s most loved celebrities, reinforcing Flipkart’s role in enabling and driving the e-commerce beauty space.

The flagship Glam Up Fest 2025 stood out for its focus on Korean beauty (K-beauty) trends, exclusive brand launches, and celebrity-led beauty moments. Glam Up Fest 2025 featured celebrities such as Tamannaah Bhatia, Tara Sutaria, Wamiqa Gabbi, and India’s leading beauty influencer such as Ankush Bahuguna, who joined the immersive beauty celebration through curated sessions, product launches, and on-ground interactions with fans and creators.