Groww to launch an in-house agentic AI model for customers to make better investment decisions

Groww, India’s leading stock broker, is soon to launch an Artificial Intelligence (AI) model that will help customers by allowing the agentic assistant to do the research, analysis and make investments based on their risk profile, as reported by MoneyControl.

In India, the broking industry is considered among the earliest adopters of technology, from electronic trading in the early days of the internet to algorithmic trading for automated investment decisions.

Built on Groww's Model Context Protocol (MCP), rolled out earlier in August, the AI uses detailed platform data to assess your portfolio and suggest moves that fit your style.

Unlike regular chatbots, it can actually place trades for users within the app without any need for coding or extra tools.

The need for an AI solution arises from the fact that interpreting all details from an app user interface is often a challenging task for many users.