HDFC Securities launches ‘InvestRight’ campaign, celebrating 25 years of investing expertise

HDFC Securities has launched its brand campaign for InvestRight, a next-generation investing platform designed to offer a seamless, unified, and empowered digital investing experience.
Centered around the message “Ye hai invest karne ka ek tareeka, aur ye hai InvestRight,” the campaign features a series of television commercials highlighting how InvestRight simplifies and enhances smart, stress-free investing in everyday life.

Recently, InvestRight unveiled a major app update designed to make the platform more robust, intuitive, and personalized than ever before. The revamped app offers a lightning-fast experience, a fully customizable dashboard, and a multi-asset portfolio view that consolidates equities, mutual funds, ETFs, bonds, IPOs, NPS, and global products, allowing users to monitor and manage all investments from a single interface. Enhanced features such as advanced charting, real-time option chains, swipe order execution, comprehensive quote searches, and integrated UPI payments provide greater control and flexibility.

Unique tools like Star Portfolio and Zapp Orders leverage intelligent signals and nudges to simplify decision-making, while real-time investment trackers keep users updated across NSE, BSE, and F&O markets. Additional benefits include instant fund hold/release, margin trading at competitive rates, and dynamic watchlists, all within a sleek, industry-leading user experience.

The platform’s user interface and overall experience have set new industry standards. With intuitive navigation, minimal taps, and responsive design, InvestRight consistently garners top ratings, boasting a 4.6-star rating and over 150,000 reviews on Google Play, along with more than 1 million downloads nationwide. User feedback highlights ease of order placement, powerful analytics, and seamless switching between investment products, making it a preferred choice for both seasoned investors and newcomers alike.

The campaign’s new TVCs vividly illustrate these features in action. One depicts a user missing an investment window due to delays on their broking platform, contrasted with a peer effortlessly investing via InvestRight’s instant access and fund transfer. Another one shows family members trying to divide investing tasks, only to realize that the app’s unified dashboard brings everything together, underscoring the convenience and confidence that comes with using InvestRight daily.

Puneeth Bekal, EVP & CMO of HDFC Securities, said, “InvestRight’s latest app update exemplifies our commitment to delivering a smarter, simpler, and more comprehensive investing experience. From advanced analytics and personalized recommendations to a sleek UI/UX that users have rated among the best in the industry, InvestRight is transforming how customers engage with financial markets. Our campaign emphasizes these strengths, demonstrating how technology, trusted research, and seamless product integration remove barriers to investing, whether on the go, at home, or with family. Built for India’s new generation of investors, this platform reflects our 25-year legacy of innovation and customer-centricity.”

The creative agency Steve Priya developed the campaign, aligning with HDFC Securities’ mission to make investing accessible and approachable.

The founders of Steve Priya said, “Through relatable humor and storytelling, the commercials highlight how a credible, research-backed, and user-friendly platform can solve everyday challenges and empower more Indians to take charge of their financial futures.”

HDFC Securities is launching the campaign across television, digital media, and social platforms, supported by SEBI-compliant communication to ensure transparency and investor protection. The new InvestRight campaign reinforces HDFC Securities’ focus on technology, inclusion, and continuous innovation, making investing easier, more informed, and more rewarding for every Indian.