Honasa Consumer says Mamaearth products to be available at Canteen Stores Department under defence ministry

Honasa Consumer Ltd, the parent company of the Mamaearth brand, on Wednesday, September 18 said that its products will retail at the Canteen Stores Department (CSD) under the Ministry of Defence.

The collaboration will allow the company to connect to a broader audience and meet the distinct needs of consumers nationwide, Honasa Consumer said in an exchange filing. The company said it identified a gap in the CSD channel and took decisive steps to fill it with its products.

Commenting on the development, Varun Alagh, CEO & Co-founder of Honasa Consumer, said, "Mamaearth has always focused on reaching our consumers wherever they are, and our presence in the CSD channel under the Ministry of Defence reflects this commitment. We recognised the potential within the CSD network and have successfully established a presence in every state where CSD operates. The response has been incredibly positive, with Mamaearth products quickly becoming a consumer favourite."

The partnership has already seen strong consumer demand, with positive feedback pouring in from various CSD outlets, the company added.