How Blinkit, Swiggy Instamart and BigBasket may have moved beyond just being grocery shopping apps this festive season

25% of electronics buyers and 33% of personal care consumers are now using quick commerce services like Blinkit, BigBasket, Zepto, and Swiggy Instamart, according to a study conducted by Meta. The social media giant, in collaboration with consumer research platform GWI surveyed a group of users. According to the survey, 96% of shoppers expect their shopping patterns to change this year on the back of online shopping, e-commerce penetration, and the rise of quick commerce.