Is Zepto’s meat brand Relish on track to become a Rs 500 crore business? What the numbers say

Around October 2023, quick commerce startup Zepto took a bite into the meat delivery market by setting up Relish, an in-house meat brand. Considering the complexities of the meat supply chain and cold storage, it was a bold choice, but three-year-old Zepto has earned its stripes by taking audacious bets.

Relish was already clocking an annualized revenue run rate (ARR) of Rs 150 crore in just six months, Moneycontrol reported in March. Annualized revenue run rate or ARR is calculated by multiplying the monthly revenue by 12. It is a metric typically used to indicate the pace of revenue growth.

With an ARR of Rs 150 crore in six months and a projected revenue run rate of Rs 1,000 crore by March 2026, Relish appeared to be the next big disruptor in the online meat delivery space.