JioCinema to showcase sports content on ShareChat and Moj

JioCinema on Monday said it was partnering with homegrown social media platform, ShareChat and its short-form video app Moj to showcase sports content, including the WPL, IPL, Indian Super League, and even the Olympics this year. The partnership is aimed at helping JioCinema engage more deeply with consumers of regional content by being present on social platforms and blending with their digital consumption habits.