Kanika Tiwari Appointed Head of Monetization for Swiggy Instamart

Swiggy, India’s one of the leading online food delivery and quick commerce platforms, has appointed Kanika Tiwari as the Head of Monetization for its quick commerce service, Swiggy Instamart. Known for her expertise in strategy, business development, and growth, Tiwari brings with her a wealth of experience from her successful tenure at Flipkart and other renowned organizations.

Tiwari’s professional journey with Flipkart spanned eight years, beginning in December 2016 as a Management Trainee in Brand Ads Solutions. Over the years, she steadily climbed the ranks, holding key positions and playing a pivotal role in driving the company’s growth. Her most recent role at Flipkart was Director of Strategy and Growth for Flipkart Ads, a position she assumed in September 2024, where she made significant contributions to scaling the platform’s advertising business.

Beyond her impactful tenure at Flipkart, Tiwari’s career began in 2011 as an Engineer at Ericsson, where she gained a strong foundation in technology and operations. She later joined Rivigo in 2016 as a Business Development Manager and Key Account Manager, working on customer engagement and strategic accounts before transitioning to Flipkart.

In her new role at Swiggy Instamart, Tiwari will focus on monetization strategies to enhance revenue streams for the platform, which has been rapidly expanding its footprint in India’s competitive quick commerce market. Her proven track record in strategy and growth is expected to further solidify Swiggy Instamart’s leadership position in the segment.