Keventer Agro Ties Up With Disney To Launch Its Food Products In India

Kolkata based Keventer Agro ties up with Disney to launch its food products in India. Soon you will get for yourselves, Disney themed food products !This will be a new category for the USD 130 billion net worth NYSE listed Walt Disney in India. “Keventer has signed an agreement with Disney for its food products in India. Disney products are expected to be launched by the end of this calendar year, if everything goes as per plan. Initially, UHT milk, milkshakes and frozen snacks in both veg and non-veg categories will be available,” according to a close source. Disney is the largest retail character licensor in the world with USD 52 billion in character merchandising retail sales in products like toys, homes, fashion, publishing, school stationery and food.
Disney branded food products are not available in India currently, the sources said. Keventer is also the franchise for Parle’s Fruity, Appy and FIZZ in the eastern region. The company is a strong player in the region with milk, ice cream and frozen products. It has been learnt that the company is pumping in Rs 125 crore in its West Bengal manufacturing plant to augment the capacity required for products including the Disney branded ones. The Keventer Agro board also cleared a proposal for Rs 800 crore IPO to inject fresh capital required to support the expansion plan, retire debt and allow the exit of a PE investor. “The company board on Friday approved Rs 800 crore initial public offer and the DHRP will be filed with the market regulator SEBI within a day or two,” a source said.